Shareology
How Sharing Is Powering the Human Economy
1st Edition
Published on 10. September 2019
220 pages
978-1-63047-385-3 (ISBN)
Description
USA Today
Bestseller: A top social media strategist explores how human connection drives success.
Technology continues to evolveand make our lives busier and more complicated, but it can never replace true human connection-our fundamental need to share information, stories, and emotions.
Shareologyexplores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands.
Forentrepreneursandmarketerswho want to make their content more valuable and shareable, and for individuals who want to grow their personal brand, Fortune 500 consultant and popular TED speaker Bryan Kramer offers wisdom worth sharing-plus contributions from experts and business leaders on a variety of topics.
Shareology covers:
- Sharing in the Human Economy
- The Importance of Context
- The Human Business Movement
- Sharing: A Sensory Experience
- Timing Is Everything
- Redefining Influencers Inside and Out
- Connections and Conversations
- Creating Shared Experiences
- What Makes Stuff Worth Sharing
- Brands on Sharing
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Person
Bryan Kramer is a social business strategist and CEO of PureMatter where he's led his agency to consistent growth over the last ten years, earning a spot as one of Silicon Valley's fastest growing private companies by the Silicon Valley Business Journal. The author of the bestselling book Human to Human: #H2H, he has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. With more than 250,000 social followers, Bryan has quickly become one of the country's leading authorities on social and digital media, speaking internationally on a variety of topics. As an active blogger and author, he has built a community of over 20,000 readers to his syndicated network each month. He also hosts "From the Author's Point of View" author podcast series, as well as #Substance, PureMatter's Luminary Video Series. He is a featured contributor on SocialMediaToday.com, Business2Community, and the IBM Smarter Commerce blog.
Content
- Intro
- Title
- Copyright
- Table of Contents
- Dedication
- Acknowledgments
- PART I The Shareology Backstory
- Chapter 1 The Importance of Sharing
- Digital and Social Technologies Are Making a HUGE Impact
- Resisting the Cocoon
- So Why Do We Share at All?
- The Secret Sauce for Brands
- The Shareability Quotient
- Chapter 2 Sharing in the Human Economy
- Taking It to the Next Level
- Integrating Social
- Chapter 3 The Importance of Context
- What Is Context?
- Contextual Shape-Shifting
- Personalizing the Experience
- Chapter 4 The Human Business Movement
- Human to Human
- Being a Leader in the Human Economy
- The Giving Ratio
- Do People Trust What You're Sharing?
- Being Delightful
- The Power of Humor
- Quantity + Quality × Consistency = Success
- PART II The -Ology of Sharing
- Chapter 5: Sharing: A Sensory Experience
- Understanding Your Social Body Language
- Early Lessons in Delivering Value
- Listening: The Big Daddy of Social Body Language
- Social Listening Tools
- Build the Right Listening Team
- The Importance of Active Listening
- Voice and Tone
- Demeanor
- Chapter 6 Timing Is Everything
- Test When You Share
- Knowing When Not to Share
- The TMI Factor: When Does Sharing Become Too Much?
- The Blurred Lines between Automation and Human Interaction
- Chapter 7 Redefining Influencers Inside and Out
- Finding and Cultivating Influencers in Your Industry
- Always Start with People
- True Influence Is #H2H: The Leadtail and PureMatter "Influencers That Drive Social Media for the Brands We Love" Report
- Conversationalists
- Amplifiers
- Brand Champions
- Who Are They?
- Empowering Employees to Be Influencers
- Seeking Influencers
- Chapter 8 Connections and Conversations: Analyzing Social Platforms
- YouTube
- What's in Store for the Future of These Platforms?
- Chapter 9 Creating Shared Experiences
- What Are Shared Experiences?
- Shared Experiences in Action: The Curious Case of Left Shark
- Promoting Great Shared Experiences
- Know Your Sharers and Why They Share
- Hashtags
- Chapter 10 Social Selling Helping
- Chapter 11 What Makes Stuff Worth Sharing
- Content Marketing, Social Sharing, and the Rule of Thirds
- Create a Content Strategy by Thinking Like a Media Company
- How Can an Agency Support a Campaign, and How Do You Know When You Need One?
- Leveraging the Crowd
- The Secrets to Making Something Crowdworthy
- Cocreating Content with Crowdsourcing
- The Growth of Crowdfunding
- Chapter 13: Brands on Sharing
- Jay Curley from Ben & Jerry's on Telling the Brand Story
- Mark Waxman, CMO of CBIZ Inc.
- Royal Dutch Airlines KLM Touches Heartstrings
- The Quirky Momma Story
- Building Your Personal Brand
- Chapter 14: The Sharing Future: What's Next?
- Charline Li, Altimeter Group, on the Future of Branding
- Jeff Schick, GM of Social Software at IBM, on the Future of Email
- Jay Baer on the Future of Content Sharing
- Kare Anderson on the Future of Sharing in Leadership
- Mari Smith on the Future of Brand Shareability
- Matt Cohen on the Future of Content Marketing and Advertising
- Mike Stelzner, founder of Social Media Examiner, on the Future of Social Platforms
- Nathan Latka of Heyo on Rising above the Noise
- Frank Eliason, CEO of CitiBank, on the Future of Adding Individual Value
- Sam Fiorella, Author of Influencer Marketing, on the Future of Measuring Influence
- Author Shel Israel on the Movement of the "Freaky" Line
- Author Robert Scoble on the Future of Technology and Sharing
- Liz Urheim, VP of Collaboration Solutions at IBM, on the Future of Work
- Bryan's Predictions on the Future of Sharing
- About the Author
- Web Resources
