C-Scape
Conquer the Forces Changing Business Today
1st Edition
Published on 2. November 2010
256 pages
978-0-06-202011-6 (ISBN)
Description
[Larry Kramers] MarketWatch.com is not just my favorite business website, its my personal homepage. Warren Buffett[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want. Jim CramerFrom Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirkys Here Comes Everybody, Chris Andersons The Long Tail, or Jeff Jarvis What Would Google Do, look no further than Kramers groundbreaking C-Scape.
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11/2010
Harper Business
€43.51
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