Graph Design for the Eye and Mind
1st Edition
Published on 10. August 2006
303 pages
978-0-19-977500-2 (ISBN)
Description
Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information.
Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.
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Stephen M. Kosslyn
Graph Design for Eye and Mind
Book
08/2006
Oxford University Press Inc
€95.32
Shipment within 15-20 days
Book
08/2006
Oxford University Press Inc
€71.80
Withdrawn from sale
Content
- Intro
- Contents
- How to Use This Book
- Chapter 1 Looking With the Eye and Mind
- Chapter 2 Choosing a Graph Format
- Chapter 3 Creating the Framework, Labels, and Title
- Chapter 4 Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables
- Chapter 5 Creating Bar-Graph Variants
- Chapter 6 Creating Line-Graph Variants and Scatterplots
- Chapter 7 Creating Color, Filling, and Optional Components
- Chapter 8 How People Lie With Graphs
- Chapter 9 Beyond the Graph
- Appendix 1 Elementary Statistics for Graphs
- Appendix 2 Analyzing Graphics Programs
- Appendix 3 Summary of Psychological Principles
- References
- Sources of Data and Figures
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- K
- L
- M
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Z
