Better PowerPoint (R)
Quick Fixes Based On How Your Audience Thinks
1st Edition
Published on 20. September 2010
157 pages
978-0-19-970403-3 (ISBN)
Description
Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have.
BL 8 key rules that are easy to remember and use
BL Clear principles about how to design effective slides based on well-established scientific data
BL Quick steps to sharpen and strengthen your presentation
BL Easy-to-use checklists guide you through each aspect of your presentation
BL Chapters are structured to help you prioritize the most effective edits
BL Memorable examples and illustrations to show what works, and what doesn't
BL Lessons in what to fix can also help you create better first drafts faster.
If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.
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Other editions
Additional editions
Book
10/2010
1st Edition
Oxford University Press Inc
€25.80
Shipment within 15-20 days
Person
Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Clear and to the Point, Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).
Content
Chapter 1 The no-stress approach
Chapter 2 Put your message front and center
Chapter 3 Make text clear and legible
Chapter 4 Provide informative labels, titles, and keys
Chapter 5 Present bullets as nuggets and landmarks
Chapter 6 Include graphics that stimulate and inform
Chapter 7 Use color and texture to organize and to emphasize
Chapter 8 Use transitions and animation to direct attention
Chapter 9 Add sound to alert the audience and to paint a picture
Chapter 10 Use tables to organize and summarize
Chapter 11 Be clear with charts, diagrams, and maps
Chapter 12 Make a point with graphs
Chapter 13 Training intuitions
