The Leap to Globalization
Creating New Value from Business Without Borders
Published on 1. October 2002
176 pages
978-0-7879-6524-2 (ISBN)
Description
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.
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Edition
1. Auflage
Language
English
Place of publication
Newark
United States
Publishing group
John Wiley & Sons
Product notice
Reflowable
Illustrations
Charts: 6 B&W, 0 Color; Tables: 27 B&W, 0 Color; Exhibits: 0 B&W, 0 Color
File size
1,16 MB
ISBN-13
978-0-7879-6524-2 (9780787965242)
Schweitzer Classification
Other editions
Additional editions
Harry D. Korine | Pierre-Yves Gomez
The Leap to Globalization
Creating New Value from Business Without Borders
Book
06/2002
1st Edition
Jossey-Bass
€37.50
Shipment within 10-20 days
Persons
Harry Korine is assistant professor of strategic and internationalmanagement at the London Business School. Pierre-Yves Gomez isprofessor of strategy and director of the Rodolphe MérieuxFoundation for Entrepreneurial Management at the École deManagement de Lyon.
Content
Foreword (S. Ghoshal).
Acknowledgments.
Introduction.
1. Understanding the Value in Globalization.
2. Facing the Risks of Globalization.
3. Projection: Acting "As If " Global.
4. Absorption: Tackling the Risks of Globalizing.
5. Harmonization: Adapting to Changing Risks Over Time.
6. The Leap to Globalization: A Synthesis.
Conclusion: The Future of the New Globalizers.
Appendix: Research Methods.
Bibliography.
Index.
The Authors.
Acknowledgments.
Introduction.
1. Understanding the Value in Globalization.
2. Facing the Risks of Globalization.
3. Projection: Acting "As If " Global.
4. Absorption: Tackling the Risks of Globalizing.
5. Harmonization: Adapting to Changing Risks Over Time.
6. The Leap to Globalization: A Synthesis.
Conclusion: The Future of the New Globalizers.
Appendix: Research Methods.
Bibliography.
Index.
The Authors.
