
The Vision Code
Description
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The Vision Code explores the concept of "vision" and leadership. The book reveals the secrets of building and executing a strong vision within any organization. Oleg Konovalov--an acclaimed global thought leader--draws together in one volume in-depth interviews with nineteen extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity.
As Konovalov explains, vision is a key leadership skill that can be developed as a practical business tool for leading a company today and into the future. The stories of the nineteen leaders reveal how to develop a compelling vision and follow through with the vision in order to inspire an entire workforce. When a leader taps into the power of "vision," he or she creates a more meaningful business experience and ultimately, a better life. This compelling book:
* Offers a guide for making the concept of vision a reality
* Provides the information needed to develop a clear and persuasive vision
* Contains an accessible guide to a much-needed skill
* Includes interviews with Marshall Goldsmith (#1 Leadership Thinker), Martin Lindstrom (#1 Branding Expert), Garry Ridge (Chairman and CEO of WD-40 Company) and many others
Written for leaders at all levels in organizations and industries of any type The Vision Code is a must-have book for anyone who wants to develop the skill to become a visionary leader.
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Content
Introduction: In search of the Golden Ratio of Vision xvii
Part I Creation 1
1 Making the Unconscious Conscious, or Why Vision Is Important 3
2 What Lies Behind the 'Aha' Moment 23
3 Fighting Anti-Visionary Me 43
Part II Making Vision Strong 63
4 The Six Criteria of a Strong Vision 65
5 Communication: The Seventh Element of a Compelling Vision 83
Part III Execution 97
6 Aligning Execution with Vision 99
7 Quality and Metrics of Vision Management 115
8 Growth: From Uncertainty to Uncertainty 121
9 Decisions, Decisions, Decisions 129
10 Vision as a Business Tool 139
Part IV Visionary You 155
11 Fifteen Commandments of Visionaries 157
12 I Believe That. . . 165
Acknowledgements 171
References 173
Index 175
Praise for The Vision Code
'Most people think vision is something you are born with. Either you have it or you don't. But from reading Oleg Konovalov's The Vision Code, you will learn that vision is a competence that you can nurture - by thinking boldly, keeping an open mind and getting out of your own way. As a CEO, I've come to realize from reading The Vision Code that vision is my single most valuable tool. It literally allows you to choose your company's future'.
The Vision Code is a fascinating blueprint for mastering a vision and becoming a true visionary'.
Eric Schurenberg, CEO at Inc. and Fast Company
'Vision is essential to successful leadership, but often misunderstood and poorly conceived. In this insightful guide, Oleg Konovalov lays out his own compelling vision for what visionary leadership consists of and where its value lies, presenting it as a simple yet very practical business tool. The Vision Code defines a new stage in visionary leadership development'.
Courtney Fingar, editor-in-chief, FDI, New Statesman Media Group
'Success thrives on a clear and vivid vision that is a property of a few so far. Being able to craft an inspiring vision is what makes the difference between great leaders and conventional managers. So far, it has been thought that visionary leaders are born, that it is a natural gift for solely a few lucky ones. Yet, Oleg's book, The Vision Code, proves the contrary. In a very engaging way, Oleg's book walks us through a series of interviews and teaches us that every manager can learn how to draft a compelling and inspiring vision.
Having a vision of a vision is a superior mastery that Oleg Konovalov used for presenting vision as a practical business tool accessible to all. The Vision Code changes the rules of the game in today's fast-changing world'.
Antonio Nieto-Rodriguez, a World Champion in Project Management, Thinkers50 'Ideas into Practice' Award, PMI Past Chair, co-founder of the Strategy Implementation Institute and the global movement Brightline
'The Vision Code is a remarkable book. Thanks to Oleg Konovalov, vision is no longer a fuzzy concept. It is a powerful management tool that thrives on courage but also on relevance. Vision has value only if it is implementable and has an impact. The Vision Code explores how it is achieved. In doing so, Oleg Konovalov has contributed significantly to establishing the theory of vision on firm ground. You should read this book not once, but twice!'
Stephane Garelli, founder of World Competitiveness Center, ex-Managing Director at the World Economic Forum, Professor Emeritus at IMD business school and the University of Lausanne, Switzerland
'A crucial element for leadership success, vision is often tough to develop. Read The Vision Code for an in-depth exploration of what it is and how to achieve it!'
Sanyin Siang, Thinkers50 #1 Leadership Coach & Mentor
'The Vision Code demystifies the process of defining and following through on a vision, which will become increasingly important as the pace of change accelerates. The compelling stories and examples from leaders across industries and geographies underscore the importance of vision as ideal as well as practical tools to achieving it'.
Deepa Prahalad, design strategist, co-author Predictable Magic, Thinkers50 India
'When you have a vision, work becomes an adventure! This beautiful book will inspire the best in you to create your own vision and your own adventure. It is all here for you to discover. Don't miss the chance for a more meaningful career and life! Read, study and share this treasure!'
Chester Elton, the 'Apostle of Appreciation', bestselling author of The Carrot Principle, All In, and Leading with Gratitude
'In this critical, must-read book, Dr. Oleg Konovalov demystifies the practice of creating and achieving a vision, in both professional and personal contexts. His guidance is clear and pragmatic, bringing to light the knowledge that, without strong vision, our purpose cannot be fulfilled. In his search for the golden ratio of vision, he surfaced an exceptionally practical six-step model on how to create and execute vision. He is the visionary of visionaries and can help us all with our life and business destiny'.
Jennifer McCollum, CEO, Linkage, Inc.
'Oleg Konovalov is the "Whisperer of Vision". He opens a new page in understanding vision and how to make it a reality. The Vision Code is an incredible contribution to the business world and to visionary leadership in particular, making it accessible to millions of modern leaders'.
Benjamin Croft, founder and Chairman, WBECS Group
'The Vision Code provides a compelling framework, clear narrative and a sound framework to decode what is a real vision in organisations. Yet, the book is not only deep and fascinating but also extremely practical by providing a roadmap, examples, storytelling. Is a truly remarkable book we cannot afford to miss'.
Paolo Gallo, bestselling author of The Compass & The Radar, ex-Chief Human Resources Officer at the World Economic Forum
'Oleg Konovalov is the true whisperer of vision who reveals its practical nature. In his The Vision Code, he offers a simple six-step business tool for creating, constructing, and executing a strong vision. The ultimate reading for all modern leaders'.
Charlene Li, founder of Altimeter, a Prophet Company, New York Times bestselling author of The Disruption Mindset
'The Vision Code is packed full of insights and great examples of the value of a clear, compelling vision. Of particular value is the section on execution - an often-neglected aspect of developing a vision: You have to make it real. The book presents a rich, multidimensional view of organizational and personal vision that will expand and enhance any leader's perspective'.
David B. Peterson, PhD, Senior Director, Executive Coaching & Development, Google LLC
'Vision is a topic that we all think we know, so much so that we ignore it. Dr. Oleg Konovalov does not. His new book, The Vision Code, is an exploration into the origins of vision and its importance to our personal and business lives. Through his comprehensive research and real-life practice, Dr. Oleg Konovalov demystifies vision and presents it as a very practical business tool. The Vision Code is a must-read for those leaders seeking to define the future in ways that allow organisations, teams and individuals to succeed'.
John Baldoni, Global Gurus Top 30, Inc.com Top 50 Leadership Expert, bestselling author of 14 books published in 10 languages
'Having a detailed and compelling vision for a vision is a property of wizards capable of changing the world and helping others become visionaries. In his groundbreaking book, The Vision Code, Dr. Oleg Konovalov offers an ultimate and powerful practical toolkit for visionary leaders of all levels. I encourage you to read this book. The Vision Code is one of the most important books that can change your life and business'.
Mohammed Naser Hamdan Al Zaabi, Director of the Trade Promotion Department, UAE Ministry of Economy
'Oleg Konovalov is the "Wizard of Vision". With The Vision Code, he takes the fuzzy concept of vision and turns it into a practical, versatile and essential tool that helps leaders position themselves as visionaries. I highly recommend this book. It's rich with wisdom and full of lessons we can put to immediate use'.
Sally Helgesen, bestselling author of How Women Rise, The Female Vision and The Web of Inclusion
'I love Oleg Konovalov's book and it's messages and teachings around vision. Establishing a strong vision is the single most important step for embarking on a change process. All executives and leaders should read Oleg's book because it breaks down the elements and practices of visionary leadership. Visionary leaders manage their energy rather than time - which is such an important concept for everyone to understand and perhaps most importantly to respect. Everyone should strive to be a visionary leader, which will help them become aligned with their own individual goals and corporate goals, become more driven toward positive outcomes and focus core values and purpose in life. Bravo Oleg! Awesome work!'
Louis Carter, CEO of Best Practice Institute and author of 11 leadership and management books including Change Champions Field Guide and In Great Company
'The Vision Code is a masterpiece that makes you rethink the way you live and do business. The new perspectives that this book presents to you are truly unique and enlightening, and in a league of their own. It will help you find and execute your very own strong vision through the simple six-step process. I found myself wanting to change and rethink my company's vision and at the same time start working on my own personal life vision'.
Oleg Konovalov's The Vision Code is a fantastic and powerful book. Do yourself a favour and read it!'
Rene Viborg, founder and CEO, Zylinc
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