
Exposing the Magic of Design
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Content
- Intro
- Contents
- Introduction
- A Lack of Method in Practice Leads to Problems
- The Goals of This Text
- The Immediacy of This Text
- Section One: What Is Synthesis?
- Chapter 1 A Theory of Synthesis
- Understanding How People Solve Problems
- Chapter 2 Sensemaking, Frames, Models, and Patterns
- The Role of Perspective in Framing Situations
- The Importance of Models in Sensemaking
- Mental Models as a Specific Type of Cognitive Representation
- The Nature of Patterns on Our Experiences
- Chapter 3 Abductive Reasoning
- Section Two: Design Synthesis in a Business Context
- Chapter 4 The Value of Synthesis in Driving Innovation
- What Is Innovation?
- Design Synthesis Links Innovation Research and Design
- Chapter 5 The Culture of Synthesis
- Challenging Constraints and Questioning Purpose
- Being Playful
- Experiencing Flow
- Using Visualization as a Primary Mechanism of Thought
- Changing a Prohibitive Culture
- Section Three: Methods and Applicability
- Chapter 6 Methods for Making Meaning out of Data
- Externalizing the Process (Get out of Your Laptop!)
- Using Visual Design to Clean up the Mess
- Organizing to Produce Semantic Relationships
- Prioritizing the Data to Emphasize What Is Important
- Judging the Data to Reduce the Quantity
- Enhancing the Data through "Best Guess" Intuitive Leaps
- Method: Affinity Diagramming
- Method: Flow Diagramming
- Chapter 7 Methods for Building an Experience Framework
- Telling a Story
- Changing the Scale
- Shifting the Placements
- Method: Concept Mapping
- Method: Forced Semantic Zoom ("Ecosystem Mapping")
- Method: Forced Temporal Zoom ("Customer Journey Mapping")
- Chapter 8 Methods for Creating Empathy and Insight
- Understanding Chasm 3: Empathy and Insight
- Method: Reframing
- Method: Insight Combination
- Conclusion
- Glossary
- A
- C
- D
- E
- F
- I
- M
- P
- R
- S
- V
- Works Cited
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- Z
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