On Designing Well

Transform your user experience design skills with insights from Silicon Valley's top companies. After 25 years leading design at Microsoft, Google, eBay, Motorola, and Klaviyo, Pree Kolari distills the essential tactics that separate good design from mediocre-and mediocre from remarkable. This isn't another theoretical design book. "On Designing Well" gives you practical, immediately actionable strategies used to create billion-dollar products and experiences that millions of users love.

You'll master these five core principles:

• Add Real Value - Move beyond features to solve genuine user problems (like how Klaviyo doubled revenue for small businesses)
• Make It Intuitive - Design interfaces that feel effortless, even for first-time users
• Optimize for Speed - Create experiences that feel lightning-fast through intentional design
• Develop Taste - Elevate your designs from functional to remarkable
• Measure Success - Use metrics that actually matter to iterate and improve continuously

Perfect for:

• UX/UI design students building foundational skills
• Startup founders and product managers who want to understand what makes digital experiences truly exceptional

Each chapter includes real case studies from major tech companies, practical exercises, and a curated appendix with templates and checklists you can use immediately. Whether you're designing your first app or scaling a design team, this book gives you the proven framework to create products that users love and recommend to others.