Business Development
Customer-oriented Business Development for successful companies
1st Edition
Published on 4. February 2019
IX, 110 pages
978-3-658-24726-3 (ISBN)
Description
The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.
More details
Series
Language
English
Place of publication
Wiesbaden
Germany
Publishing group
Springer Fachmedien Wiesbaden GmbH
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
IX, 110 p. 12 illus., 8 illus. in color.
File size
1,75 MB
ISBN-13
978-3-658-24726-3 (9783658247263)
DOI
10.1007/978-3-658-24726-3
Schweitzer Classification
Other editions
New editions
E-Book
11/2022
2nd Edition
Springer Vieweg
€58.84
Available for download
Additional editions
Book
02/2019
Springer Vieweg
€53.49
Article exhausted; check for reprint
Person
Andreas Kohne
works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.
Content
Business Development: role, role profile, business unit, process.- Portfolio structure, management and life cycle.- Resources.-Target market.- Market cultivation strategy.- Case study.- Six steps to Business Development
