Good Small Business Planning Guide
How to Make a Successful Business Journey
1st Edition
Published on 15. September 2009
368 pages
978-1-4081-0952-6 (ISBN)
Description
Research shows that roughly half of all start-up businesses fail within the first three years, and the majority of failures happen because business owners aren't prepared enough to deal with the challenges that can affect them. In other words, they haven't done enough planning.
Creating a business plan should be one of the first things you do when you think of starting up a company, and it's an important document to turn to time and again as your business develops - especially in these difficult financial times. Accessible and easy to read, the Good Small Business Planning Guide shows readers how to:
- Plan their business strategy
- Pitch their plan to raise funds
- Spot problems in advance and work out how to deal with them
- Update and refresh the plan for different audiences
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Illustrations
Charts, graphs, tables
ISBN-13
978-1-4081-0952-6 (9781408109526)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
10/2009
A & C Black Publishers Ltd
€38.56
Article exhausted; check different version
Person
John Kirwan is a business consultant with the SPS network (www.talktosps.com), which helps small businesses develop successful strategies for growth. Previously, John spent over 20 years at Lloyds TSB, where he was a director within the business banking division, specialising in strategy development, operations and change management. John speaks regularly in the UK and overseas on leadership, self-development and personal effectiveness.
Content
- Cover Page
- Title Page
- Copyright Page
- Table of Contents
- Acknowledgements
- Introduction: About this book
- 1 The Principles Behind Successful Business Planning
- 2 The Benefits of Business Planning
- 3 The Process of Successful Business Planning: Its Form
- 4 The Process of Successful Business Planning: Starting at the End
- 5 The Process of Successful Business Planning: My Market place
- 6 The Process of Successful Business Planning: My Business
- 7 The Process of Successful Business Planning: An Illustration
- 8 The Process of Successful Business Planning: Some Soul-searching
- 9 The Number of the Counting
- 10 Pulling It Together: The Business Plan
- 11 Implementation: Making the Business Plan Happen
- 12 Implementation: Finding Failures Fascinating!
- 13 Implementation: Open Focus
- 14 Implementation: Relationships - Familiarity Breathes Content
- 15 Presenting Your Business Plan
- 16 Your Business Planning in Today's World - Bonus Chapter
- 17 Parting Is Such Sweet Sorrow
