Electronic Commerce
Description
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
The full text downloaded to your computer
With eBooks you can:
- search for key concepts, words and phrases
- make highlights and notes as you study
- share your notes with friends
eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
All prices
More details
Other editions
Additional editions
Content
- Chapter 1: Overview of Electronic Commerce
- Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
- Chapter 3: Retailing in Electronic Commerce: Products and Services
- Chapter 4: B2B E-Commerce
- Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
- Chapter 6: Mobile Commerce and Ubiquitous Computing
- Chapter 7: Social Commerce
- Chapter 8: Marketing and Advertising in E-Commerce
- Chapter 9: E-Commerce Security and Fraud Protection
- Chapter 10: Electronic Commerce Payment Systems
- Chapter 11: Order Fulfillment along the Supply Chain
- Chapter 12: EC Strategy, Globalization, and SMEs
- Chapter 13: Implementing EC Systems: From Justification to Successful Performance
- Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments
- Chapter 15: Launching a Successful Online Business and EC Projects
