Bank 3.0
Why banking is no longer somewhere you go, but something you do
1st Edition
Published on 15. October 2012
400 pages
978-981-4398-99-2 (ISBN)
Description
The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, How mobile technology is completely changing the context of banking, How customer advocacy is killing traditional brand marketing, The growth of the 'de-banked' consumer who doesn't need a bank at all; and Why Banking is no longer a place you go, but something you do
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Other editions
Additional editions
Book
10/2012
2nd Edition
Marshall Cavendish International (Asia) Pte Ltd
€44.79
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Content
- Cover
- Contents
- Acknowledgements
- Introduction
- Part 1 Changes in Customer Behaviour
- 1 The Demands of the Hyperconnected Consumer
- 2 The ROI of Great Customer Experience
- Part 2 Rebuilding the Bank
- 3 Can the Branch Be Saved?
- 4 Onboard and Engaged-The Ecosystem for Customer Support
- 5 Web-Why Revenue Is Still So Hard To Find.
- 6 Mobile Banking-Already Huge and It's Just Getting Started
- 7 The Evolution of Self-Service
- 8 I Trust the Crowd, More Than I Trust the Brand
- Part 3 The Road Ahead-Beyond Channel
- 9 Living with Continuous Technology Improvement
- 10 A Land in the Data Cloud
- 11 Engagement Banking:Building Digital Relationships
- 12 Mobile Payments, Digital Cash and Value Stores
- 13 Point of Impact: The Contextualisation of Banking and Messaging
- 14 The Road Map to a Better Bank
- Glossary
- References
