Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,
1st Edition
Published on 20. March 2015
258 pages
978-0-07-183633-3 (ISBN)
Available for download
Description
The New York Times and USA Today bestseller updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media. Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.
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Dave Kerpen | Carrie Kerpen | Mallorie Rosenbluth
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
Book
04/2015
2nd Edition
McGraw-Hill Professional
€23.51
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Content
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- Acknowledgments
- Introduction
- Chapter 1 Listen First, and Never Stop Listening
- Chapter 2 Way Beyond "Women 25 to 54": Define Your Target Audience Better Than Ever
- Chapter 3 Think-and Act-Like Your Consumer
- Chapter 4 Invite Your Customers to Be Your First Fans
- Chapter 5 Engage: Create True Dialogue with, and Between, Your Customers
- Chapter 6 Respond Quickly to All Bad Comments
- Chapter 7 Respond to the Good Comments Too
- Chapter 8 Be Authentic
- Chapter 9 Be Honest and Transparent
- Chapter 10 Should You Ask a Lot of Questions?
- Chapter 11 Provide Value (Yes, for Free!)
- Chapter 12 Share Stories (They're Your Social Currency!)
- Chapter 13 Inspire Your Customers to Share Stories
- Chapter 14 Integrate Social Media into the Entire Customer Experience
- Chapter 15 Use Social Network Ads for Greater Impact
- Chapter 16 Admit When You Screw Up, and Then Leverage Your Mistakes
- Chapter 17 Consistently Deliver Excitement, Surprise, and Delight
- Chapter 18 Don't Sell! Just Make It Easy and Compelling for Customers to Buy
- Conclusion: Just Be Likeable
- Appendix: A Refresher Guide to the Social Networks That Matter Most
- Notes
- Index
