The Direct Mail Solution
A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
1st Edition
Published on 20. January 2014
228 pages
978-1-61308-255-3 (ISBN)
Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all?the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all?the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
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Craig Simpson | Dan S. Kennedy
The Direct Mail Solution
A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Book
02/2014
Entrepreneur Press
€21.00
Shipment within 3-4 weeks
Persons
Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years.
Content
- Intro
- Contents
- Acknowledgements
- Preface
- Chapter 1: How to Think about Direct Mail to Grow Rich
- Chapter 2: Direct-Mail Basics and Creating the Perfect Sales Piece
- Chapter 3: Sales Piece Format and Design
- Chapter 4: How to Use Direct Mail to Drive Traffic to Your Website--and Then Back to Your Store!
- Chapter 5: The Message and the Messenger
- Chapter 6: Mailing Lists and Segmentation
- Chapter 7: We Know Where YOU Live
- Chapter 8: Expanding Your Mailing Universe
- Chapter 9: Tracking Your Mail Campaign
- Chapter 10: Technical Details That Help You Create Better Mailings--and Save You Money, Too!
- Chapter 11: Why You Should Be an Information Marketer
- Chapter 12: Putting It All Together--the Details of Scheduling a Direct-Mail Campaign
- About the Authors
- Index
- Excerpt: No B.S. Marketing to the Affluent
