The Ten Faces of Innovation
Strategies for Heightening Creativity
Published on 3. November 2016
978-1-84765-665-0 (ISBN)
Description
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.
Reviews / Votes
Essential reading for every single person in your organization - even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow. -- Seth Godin, author of Purple Cow Superbly maps how people and process can be managed to innovate successfully. Every business executive should read it.' -- Clayton Christensen, Harvard Business School This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful and chock-full of inspiring examples. * BusinessWeek * Kelley throws off innovation as lesser men throw off dandruff. * The Guardian *More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Reflowable
ISBN-13
978-1-84765-665-0 (9781847656650)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
11/2016
Profile Books Ltd
€14.00
Shipment within 3-4 weeks
Person
Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.
