Call for Impact!
Published on 28. November 2022
80 pages
978-1-83753-401-2 (ISBN)
Description
The purpose of this paper is to introduce the new article type - the impact article - which is specifically designed to allow collaborators to showcase their impact work and also share learning about how impact is (or is not) achieved.
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Content
- Cover
- A call for impact! Launch of the new impact article
- Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology
- The dark side of channel loyalty programmes - managing tier demotion and deceitful behaviours
- Impacting communication inoptometry: enhancing health service experiences
- A reflection on motivating community action to protect an endangered species using marketing
- Impact for good: a journey toward impact through marketing scholarship
