Catalyst
Description
Catalyst will transform your approach to networking, making it fun and infinitely more effective.
A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business.
Louisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients - and even into friends. They have built successful businesses together using the proven techniques in this book, and they have helped hundreds of companies around the world win billions in new business by applying the same methods.
Catalyst is full of illustrative anecdotes, hard-won wisdom and a step-by-step methodology. Whatever industry you work in, if you need more clients to buy your services and you're not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. You might even make some friends along the way.
For many people, networking, prospecting and selling is scary. If the word 'networking' makes you recoil, if the word 'prospecting' conjures up terrifying spectres of endless cold calls, and if you run for the hills at the mention of 'sales', this book will be balm for you. Because, whilst it doesn't make it effortless, it does make it easy.
'Catalyst is a manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration' - Annette King, CEO Publicis Groupe UK
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David Kean is an entrepreneur, keynote speaker and writer. He specialises in business development and communication and was described by British Airways Business Life magazine as 'the best pitch coach around'. He advises many boards and CEOs and has been a visiting speaker at Warwick and Durham Business Schools. He teaches creative writing to children at the Ahead Creative School and the art of persuasion at the business writing school, Forthwrite, he set up with a top journalist and editor. He is married to a Russian and has four children.
Louisa Clarke (Author)
Louisa Clarke works with leaders and high performing teams for some of the world's best companies. An experienced facilitator and qualified coach with an outstanding new business track record, Louisa is a Partner at The Caffeine Partnership - a strategic consultancy that delivers brand-led growth. She regularly coaches, consults and trains on how to improve personal impact & influence, prospect for new business more effectively, pitch to win and how to grow more business from your existing clients. A former Great Britain junior international rower and current masters rower, she brings a competitive track record to motivate people under pressure, understanding the power of teamwork and what's required to win.
