
The Dog Merchants
Description
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Content
- Cover
- Title
- Contents
- List of Abbreviations
- Introduction
- Chapter One: Setting the Base Price
- Chapter Two: Luxury Packaging
- Chapter Three: Branding, by Breeding
- Chapter Four: Freelance Producers
- Chapter Five: Big Production Companies
- Chapter Six: The Mega-Distributor
- Chapter Seven: Marketing the Message
- Chapter Eight: Industry Waste
- Chapter Nine: The Upstart Competitor
- Chapter Ten: Repackaging and Rebranding
- Chapter Eleven: Lemons Versus Steals
- Chapter Twelve: The Genesis and the Future
- Chapter Thirteen: Smart Shopping
- Chapter Fourteen: Consumer Intelligence
- A Note About Spay/Neuter
- Acknowledgments
- Bibliography
- Sources
- Index
- About the Author
- Copyright
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