
Communicating Esther
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This book discusses how story and holiday combine all of the elements of a communication process - production of content, choice of medium, seal of approval, diffusion over time and space, and promotion of various forms of reception and reaction. It is a case study of "how culture works" and how the text itself is about communicating. It will appeal to all researchers of communication and religion, communication and the Bible, and communication and Judaism, and more generally to readers who are interested in communication or fascinated by culture.
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Persons
Menahem Blondheim is the Karl and Matilda Newhouse Professor Emeritus in the Department of Communication and the Department of History at the Hebrew University of Jerusalem. Currently serving as the Dean of the School of Media Studies at Israel's College of Management, his research fields include the history of communication, particularly in the American and the Jewish experience, and media technologies, old and new.
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