New Product Development For Dummies

Robin Karol is CEO of the Product Development and ManagementAssociation (PDMA), a professional society that creates andnurtures a global community in which people and businesses learn togrow and prosper through innovation and the introduction of newproducts. Robin is an adjunct full professor at the University ofDelaware Lerner School of Business Administration, where sheteaches courses on the Management of Creativity and Innovation.Robin worked at DuPont for 23 years in various aspects ofinnovation and new product development, achieving the role ofDirector of Innovation Processes. A certified new productdevelopment professional (NPDP), she received her PhD inBiochemistry from the State University of New York at Buffalo. Shehas numerous publications and has presented at many conferences andworkshops. The Industrial Research Institute (IRI) presented Robinwith its Maurice Holland Award for the best paper in its journalResearch-Technology Management in 2003. Beebe Nelson is Co-Director of the InternationalAssociation for Product Development (IAPD), a consortium of leadingproduct developers who come together to improve their ability toexecute new product development. She has organized, chaired,presented at, and facilitated conferences and workshops in productdevelopment, and has contributed chapters and articles in a numberof venues. From 1998 to 2003, she was Book Review Editor of theJournal of Product Innovation Management, a publication ofthe PDMA. Beebe is a certified new product development professional(NPDP) and holds a doctorate in philosophy from the HarvardGraduate School of Education. Beebe has taught Philosophy at theUniversity of Massachusetts at Boston and most recently in theCollege of Management at UMass-Lowell. She chairs the AdvisoryCouncil of Partners in Ending Hunger, a not-for-profit organizationlocated in Maine.