Promoting Sustainable Living
Sustainability as an Object of Desire
Published on 1. May 2015
228 pages
978-1-317-70155-2 (ISBN)
Description
Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction.
Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives.
This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.
Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives.
This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
Illustrations
39 s/w Abbildungen, 1 s/w Photographie bzw. Rasterbild, 38 s/w Zeichnungen
38 Line drawings, black and white; 1 Halftones, black and white; 39 Illustrations, black and white
File size
12,16 MB
ISBN-13
978-1-317-70155-2 (9781317701552)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Justyna Karakiewicz | Audrey Yue | Angela Paladino
Promoting Sustainable Living
Sustainability as an Object of Desire
Book
02/2017
1st Edition
Routledge
€76.40
Shipment within 10-20 days
Justyna Karakiewicz | Audrey Yue | Angela Paladino
Promoting Sustainable Living
Sustainability as an Object of Desire
Book
05/2015
1st Edition
Routledge
€233.10
Shipment within 10-20 days
Persons
Justyna Karakiewicz is Associate Professor and Coordinator of the Master of Urban Design at the Faculty of Architecture Building and Planning, The University of Melbourne, Australia.
Audrey Yue is Associate Professor at the School of Culture and Communication, The University of Melbourne, Australia.
Angela Paladino is Associate Professor at the Department of Management and Marketing, The University of Melbourne, Australia.
Audrey Yue is Associate Professor at the School of Culture and Communication, The University of Melbourne, Australia.
Angela Paladino is Associate Professor at the Department of Management and Marketing, The University of Melbourne, Australia.
Content
Introduction 1. Sustainability, Technology, the Media and Us 2. How We Became Consumers 3. How Garden Cities Became an Object of Desire 4. Attitudes, Behaviours and Sustainability 5. Advertising and Sustainability 6. Our Dreams and Aspirations Today 7. Sustainability as an Object of Desire
