Getting Innovation Right

Real-world strategies for uncovering potential and capitalizingon opportunity Innovation is worth little unless it generates lasting success,and gaining measurable results from new ideas requires more thancreative risk-taking. Successful innovation demands a tacticalapproach, and Getting Innovation Right reveals how yourcompany can secure real traction and growth in the marketplace.With Seth Kahan's outcome-based approach, based on his experienceleading innovation initiatives at a diverse range of organizations,you will identify the inflection points that generate marketopportunities for your company and leverage the best techniques forsecuring a foothold in a lucrative new space. * Offers a framework of 7 key activities for results-driveninnovation, from intelligence-gathering through execution * Goes beyond abstract advice to offer hands-on approaches thatare relevant and applicable in any organization * The companion and follow-up to Seth Kahan's bestselling firstbook,Getting Change Right and FastCompany.com blogLeading Change Grounded in market-based reality, Getting InnovationRight is an indispensable resource for leaders looking to driveresults and move in fresh directions.