
Escaping the Survival Trap at the Bottom of the Pyramid
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Why the world's poorest stay so poor: understanding the real root cause to create solutions that really work.
Finding ways to solve poverty while tapping into economic opportunity at the "Bottom of the Pyramid" requires that we discover why poverty persists. Getting to the root cause requires we look at the problem from the perspective of typical individuals in "Bottom of the Pyramid" markets. Let's consider them.
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