The Great Formula
for Creating Maximum Profit with Minimal Effort
Published on 19. June 2006
208 pages
978-0-470-03888-8 (ISBN)
Description
Praise for THE GREAT FORMULA
"This book reminds me of Isaac Newton's discovery of gravity-astunningly simple idea that changed the course of history. I'veseen The Great Formula create millionaires with surprising speed.It's an exact recipe to turn a marginal business into a successfulone."
--David Garfinkel, author, Customers on Demand
"Mark Joyner has once again succeeded at coming up with anentertaining and educational marketing masterpiece."
--Dr. Mani Sivasubramanian, infopreneur and heart surgeon
"With all the fancy buzzwords used to describe how to achievesuccess, here is a commonsense formula that cuts through thechatter and goes straight to the heart of what really works. Thisis truly a new perspective."
--Joseph Sugarman, Chairman, BluBlocker Corporation
"Save yourself a couple hundred thousand dollars on that degree.Clear out your bookcase. The MBA curriculum for this generation isThe Irresistible Offer and The Great Formula."
--Lou D'Alo, PowerUp! Coaching and Consulting
More details
Other editions
Additional editions
Book
05/2006
1st Edition
Wiley
€21.00
Shipment within 10-20 days
Person
Mark Joyner is a leading authority on Internet marketing. As the former CEO of Aesop Marketing Corporation, he pioneered many of the biggest trends on the Internet today. He is also the author of The Irresistible Offer, from Wiley.
Content
Chapter 1. Introduction: Hx2+O.
Chapter 2. "I Get 1,000 Channels of TV and Most of It'sCrap".
Chapter 3. Chunking.
Chapter 4. The Great Chunkula.
Chapter 5. The Great Formula.
Chapter 6. Why The Great Formula Works.
Chapter 7. The Great Formula Step 1: Create TheIrresistible Offer.
Chapter 8. The Great Formula Step 2: Present it to a ThirstyCrowd.
Chapter 9. The Great Formula Step 3: Sell Them a 2nd Glass.
Chapter 10. In Search of the Thirsty Crowd.
Chapter 11. 2nd Glass Tactics.
Chapter 12. The Great Formula in History.
Chapter 13. Mad Scientists Using The Great Formula.
Index.
