Understanding and implementing value co-creation
Published on 20. January 2014
68 pages
978-1-78350-444-2 (ISBN)
Description
This is the second in a series on continuous innovation through co-creating unique value with stakeholders - a cornerstone of the creative economy. It looks at: five approaches to competitive advantage; a guide to innovation in the experience economy; four types of eco-system phase change; aligning the co-creation portfolio with company strategy; and leading in the connected era.
More details
Content
- Cover
- Editor's letter
- The race to implement co-creation of value with stakeholders: five approaches to competitive advantage
- Venkat Ramaswamy - how value co-creation with stakeholders is transformative for producers, consumers and society
- Recognizing the ecosystem phase-change: a guide to four types
- A leader's guide to innovation in the experience economy
- Aligning the co-creation project portfolio with company strategy
- Leading in the connected era
- CEO advisory
- Quick takes
- The year in review
