Techniques of Visual Persuasion
Create powerful images that motivate
1st Edition
Published on 13. April 2021
400 pages
978-0-13-676684-1 (ISBN)
Description
In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential.
Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve:
Persuasive techniques
Communication skills
Business presentations
Photos and images
Videos and motion graphics
To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve:
Persuasive techniques
Communication skills
Business presentations
Photos and images
Videos and motion graphics
To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
File size
17,50 MB
ISBN-13
978-0-13-676684-1 (9780136766841)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
09/2020
New Riders
€37.50
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Person
Larry Jordan is a media producer, director, editor, author, and teacher. He's a member of both the Directors Guild of America and the Producers Guild of America, with local and network broadcast credits. In addition to a 20-year career in media, he's spent 30 years creating and marketing high-tech and training products from a variety of firms, including his own. He's written ten books on media and software and was the executive producer and host of the Digital Production Buzz weekly podcast for twelve years. His teaching background includes 12 years teaching visual storytelling and media software at USC in Los Angeles. He also received the inaugural Industry Innovator Award presented by Digital Video in 2017.
His website is: LarryJordan.com
His website is: LarryJordan.com
Content
SECTION 1 PERSUASION FUNDAMENTALS 1 The Power of Persuasion 2 Persuasive Visuals 3 Persuasive Writing 4 Persuasive Fonts 5 Persuasive Colors
SECTION 2 PERSUASIVE STILL IMAGES 6 Persuasive Presentations 7 Persuasive Photos 8 Edit and Repair Still Images 9 Create Composite Images
SECTION 3 PERSUASIVE MOVING IMAGES 10 Video Pre-Production 11 Create Compelling Content with Interviews 12 Sound Improves the Picture 13 Video Production 14 Video Post-Production 15 Motion Graphics: Make Things Move 16 Advanced Motion: Particles, Paths, and Perspective Online: www.peachpit.com/visualpersuasion Includes handy shortcuts for popular software.
Closing Thoughts, 377 Bibliography, 378 Index, 381
SECTION 2 PERSUASIVE STILL IMAGES 6 Persuasive Presentations 7 Persuasive Photos 8 Edit and Repair Still Images 9 Create Composite Images
SECTION 3 PERSUASIVE MOVING IMAGES 10 Video Pre-Production 11 Create Compelling Content with Interviews 12 Sound Improves the Picture 13 Video Production 14 Video Post-Production 15 Motion Graphics: Make Things Move 16 Advanced Motion: Particles, Paths, and Perspective Online: www.peachpit.com/visualpersuasion Includes handy shortcuts for popular software.
Closing Thoughts, 377 Bibliography, 378 Index, 381
