Towards a Cognitivist Understanding of Communication Design
1st Edition
Published on 12. June 2024
232 pages
978-1-040-03322-7 (ISBN)
Description
This book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design.
Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic design canon as case studies, this book provides an account of how meanings are made by users, and suggests new strategies for design practice. It seeks convergences between the ways that graphic/communication designers think and talk about their practice and the theories emerging from cognitive science.
This book will be of interest to scholars working in design, graphic design, the philosophy of art and aesthetics, communication studies, and media and film studies.
Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic design canon as case studies, this book provides an account of how meanings are made by users, and suggests new strategies for design practice. It seeks convergences between the ways that graphic/communication designers think and talk about their practice and the theories emerging from cognitive science.
This book will be of interest to scholars working in design, graphic design, the philosophy of art and aesthetics, communication studies, and media and film studies.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
54 Halftones, black and white; 54 Illustrations, black and white
ISBN-13
978-1-040-03322-7 (9781040033227)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
12/2025
1st Edition
Routledge
€76.94
Shipment within 10-20 days
Book
06/2024
1st Edition
Routledge
€215.41
Shipment within 10-20 days
Person
Dr Phil Jones is MA Graphic Design Course Leader at the Arts University Bournemouth.
Content
Introduction Section 1: Communication 1.What designers mean by communication 2. Problems with conventional understanding of communication: The conduit metaphor 3. Towards a cognitive approach to communication design 4. Language and visual language: Grammar and vocabulary Section 2: Design 5. Scoping 6. Ideation 1: Abstraction and schematics 7. Ideation 2: Mapping concepts to physical forms 8. Ideation 3: Conceptual frames 9. Form and meaning: Montage, graphic fusion, and hybridity as strategies to evoke meaning vonstruction 10. Blending webs and multimodal communication 11. Speculative design, UI, AI, and extended cognition
