Storytelling Pocketbook
Published on 1. January 2012
112 pages
978-1-908284-22-8 (ISBN)
Description
People in business are conditioned to believe they must communicate in a rational, objective and logical manner, without emotion, if their point is to be accepted. The reality is, however, that stories engage both hearts and minds and are the most effective means to engage and persuade. The Storytelling Pocketbook shows readers how to use stories to get their ideas across and make a deeper connection with their audience. With practical exercises throughout, the book shows you how to create your own story frameworks, and explores the different settings in which you might use them, eg to ignite organisational change, to transfer knowledge, to build brands, to develop people.
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Book
06/2019
Management Pocketbooks
€32.39
Shipment within 3-4 weeks
Content
- Cover
- Copyright Notice
- Enjoy the read!
- Title page
- Publisher
- CONTENTS
- Praise for the Storytelling Pocketbook
- WHY STORIES MATTER
- HOW THE AUTHOR DISCOVERED THE POWER OF STORYTELLING IN BUSINESS
- SO WHO IS THIS BOOK FOR?
- WHY WE NEED TO TELL STORIES
- WHERE STORIES BEAT FACTS
- COMMON OBJECTIONS TO STORYTELLING
- EXERCISE
- WHO TELLS STORIES?
- DEFINITION
- IBM & INNOCENT
- CHARITIES, 3M & XEROX
- CANON & RITZ CARLTON
- GENERAL ELECTRIC, HITACHI & NIKE
- LES SCHWAB, EUROPEAN WATERWAYS & US SCHOOL OF MUSIC
- NASA & FEDEX
- TYPES OF STORIES
- ABOUT THIS CHAPTER
- WHO ARE YOU?
- THE FUTURE
- STRATEGIC
- DEMONSTRATING VALUES
- BRAND
- ENCOURAGING INNOVATION
- MAKING THINGS HAPPEN
- MIND READING
- KNOWLEDGE MANAGEMENT
- SELLING
- WHERE TO FIND STORIES
- INTRODUCTION
- YOUR STORIES
- YOUR ORGANISATION'S STORIES
- OTHER PEOPLE'S STORIES
- SOME WORDS OF CAUTION
- EXERCISE
- HOW TO DEVELOP A STORY
- INTRODUCTION
- STORY THEMES - 1. CHALLENGE
- STORY THEMES - 2. CREATIVITY
- STORY THEMES - 3. CONNECTING
- ESSENTIAL INGREDIENTS OF GREAT STORIES
- STORYBOARDING
- YOUR STORY LIBRARY
- EXERCISE
- RECAP
- HOW TO TELL YOUR STORIES
- INTRODUCTION
- WHAT STORYTELLING MEDIUM TO USE
- ORAL STORIES
- REMEMBERING YOUR STORY
- YOUR VOICE
- YOUR AUDIENCE'S NEEDS
- VISUALISATION
- PREPARING TO DELIVER YOUR STORY
- HOW TO BEGIN
- HOW NOT TO BEGIN
- STORY LISTENING
- AN ADVANCED TECHNIQUE
- SIGNATURE STORIES
- EXERCISE
- WHERE TO USE STORIES
- INTRODUCTION
- PRESENTATIONS & MEETINGS
- WRITTEN MATERIALS & SURVEYS
- TRAINING
- 'HOW TO' MANUALS
- TEAM BUILDING & COACHING
- EXERCISE
- STORYTELLING RESOURCES
- INTRODUCTION
- PERSONAL STORY-LINES
- OTHER PEOPLE'S STORIES
- OTHER PEOPLE'S STORIES CONT'D
- STORY QUOTES
- YOUR 4-WEEK PLAN - WEEK 1
- YOUR 4-WEEK PLAN - WEEK 2
- YOUR 4-WEEK PLAN - WEEK 3
- YOUR 4-WEEK PLAN - WEEK 4
- IN CONCLUSION
- Title listings
- About the Author
- Order form
