Marketization and commodification of history
Published on 24. January 2022
132 pages
978-1-80382-624-0 (ISBN)
Description
Marketization and commodification of history
More details
Content
- Cover
- Guest editorial
- Commodifying ancient cultural heritage: the market evolution of the Parthenon temple
- New Zealand's ANZAC nurses: marketizing the great war for a 21st-century fit
- Chromolithographed history: brands' trade cards and the co-construction of the French"roman national" (1900s-1930s)
- (En) act your age! Marketing and the marketization of history in young SMEs
- Marketing the past over the long run: uses of the past in French accounting textbooks, 17th-19th c.
- Rhetorical history and strategic marketing: the example of Starbucks
