
Seven Steps to a Rewarding Transitional Career
Description
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Content
- Intro
- Preface
- Introduction
- Transitional Career Defined
- Comparison of Work-Life Cycles
- Why should you consider a transitional career?
- Seven Steps Expectations
- Step One: Create Your Personal Brand
- Identify Your Performance Accomplishments
- Exercise: Performance accomplishments
- Define Your Skills and Capabilities
- Exercise: Extracting your skills and capabilities from your performance accomplishments
- Identify Your Best-Fit Work Environment
- Exercise: List the characteristics that describe your work style best
- Brand Your Ideal Transitional Position
- Create Your Brand Profile
- Exercise: Create your Brand Profile
- Identify the Demographics of Your Target Market
- Exercise: List your target companies to pursue
- Step Two: Create Marketing Tools to Promote Your Brand
- Why Clients Need Your Services
- How Clients Find Transitional Personnel
- The "Must" Business Card
- Exercise: Create five business statements to try out with friends and colleages
- The Important E-mail
- Exercise: Develop several first-liners specific to your experience
- The "You Need to Meet Me" Sell Sheet
- Exercise: Create your Sell Sheet
- The 10-Second Commercial
- Exercise: Create your 10-second commercial
- The Essential Web Presence
- Step Three: Networking and Creating Brand Awareness
- Brand Recognition Among Champions
- Exercise: Develop a list of Champion groups
- Exercise: My Champions list
- Online Networking Opportunities
- Brand Placement
- Exercise: List the groups to which you could speak
- Brand Opportunity-Recession-proof
- Step Four: The Interview-Presenting Your Brand
- Prepare for Your Grand Opening
- Master and Control Your Brand Image
- Step Five: Know the Value of Your Brand
- WTSBBWYE: What They Say Better Be What You Expect
- Speak With Former Clients or Employers
- Exercise: My list of clients and projects
- Step Six: What's Your Brand Worth?
- Transitional Compensation Calculations for Value Received
- Positioning Your Value Proposition
- Exercise: Draft an egagement letter
- Engagement Letter Outline
- Step Seven: Brand Management
- Action Check List
- Getting There
- The Getting Engaged Action List
- Exercise: True or False?
- Resource Library
- About the Author
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