Start It Up
Why Running Your Own Business is Easier Than You Think
Published on 1. September 2011
256 pages
978-0-14-196541-3 (ISBN)
Description
Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of GBP120 million.
In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it.
Start It Up is that all-too-rare thing: a how-to book by someone who actually has.
In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it.
Start It Up is that all-too-rare thing: a how-to book by someone who actually has.
Reviews / Votes
Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him * Brent Hoberman, founder of lastminute.com * Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons * Jeff Randall, Sky News presenter and Daily Telegraph columnist * Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading * Peter Bazalgette, Chairman, Endemol UK * Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones * Investors Chronicle *More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
File size
3,63 MB
ISBN-13
978-0-14-196541-3 (9780141965413)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
02/2013
Penguin Books Ltd
€16.50
Article not available for order
Person
Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of GBP120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.
