Strategic Political Communication
Rethinking Social Influence, Persuasion, and Propaganda
1st Edition
Published on 14. October 2003
248 pages
978-1-4616-6630-1 (ISBN)
Description
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
ISBN-13
978-1-4616-6630-1 (9781461666301)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Karen S. Johnson-Cartee | Gary A. Copeland
Strategic Political Communication
Rethinking Social Influence, Persuasion, and Propaganda
Book
10/2003
Rowman & Littlefield Publishers
€100.47
Article exhausted; check different version
Karen S. Johnson-Cartee | Gary A. Copeland
Strategic Political Communication
Rethinking Social Influence, Persuasion, and Propaganda
Book
10/2003
Rowman & Littlefield Publishers
€52.00
Shipment within 10-20 days
Persons
Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.
Content
Chapter 1 1. In Defense of Social Influence and Social Marketers
Chapter 2 2. Social Psychology: Understanding Human Behavior and Social Influence
Chapter 3 3. Social Influence Models
Chapter 4 4. Identifying and Targeting Those You Want to Influence
Chapter 5 5. The Individual in a Mass-Mediated World
Chapter 6 6. Propaganda Strategies
Chapter 7 7. Propaganda Tactics and Principles
Part 8 Appendix A: The Personality Strength (PS) Scale and Weighting
Part 9 Appendix B: Goebbels's Propaganda Machine
Part 10 References
Part 11 Index
Part 12 About the Authors
Chapter 2 2. Social Psychology: Understanding Human Behavior and Social Influence
Chapter 3 3. Social Influence Models
Chapter 4 4. Identifying and Targeting Those You Want to Influence
Chapter 5 5. The Individual in a Mass-Mediated World
Chapter 6 6. Propaganda Strategies
Chapter 7 7. Propaganda Tactics and Principles
Part 8 Appendix A: The Personality Strength (PS) Scale and Weighting
Part 9 Appendix B: Goebbels's Propaganda Machine
Part 10 References
Part 11 Index
Part 12 About the Authors
