The Convergence Crisis
An Impending Paradigm Shift in Advertising
1st Edition
Published on 30. January 2014
VIII, 198 pages
978-1-4539-1489-2 (ISBN)
Description
The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.
More details
Other editions
Additional editions
Book
01/2015
Peter Lang Verlag
€41.85
Article not available at the moment
Book
01/2015
Peter Lang Verlag
€166.10
Article not available at the moment
E-Book
01/2014
1st Edition
Peter Lang Verlag
€45.49
Available for download
Person
Joanna L. Jenkins (PhD, Howard University) is Assistant Professor of Strategic Communication and Advertising at Howard University. She previously taught at American University and Bowie State University. She worked in advertising and as a creative consultant before entering academia.
Content
Contents: The Road to Normalcy: The Development of American Advertising, 1840s - Present - Triadic Convergence & The New Media Ecosystem.
