
Achieving Customer Experience Excellence through a Quality Management System
Description
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Content
- Cover
- Title page
- Copyright
- Contents
- List of Figures and Tables
- Acknowledgement
- Introduction
- Chapter 1: Customer Experience
- 1.1 Background
- 1.2 What is Customer Experience (CX)?
- 1.2.1 Common CX Misinterpretations
- 1.2.2 Definition of CX
- 1.2.3 Types of CX
- 1.2.4. Common CX Terminologies
- 1.3 Importance of CX
- 1.3.1 Effects of Globalization on Organizations
- 1.3.2 Impact of Digitalization on Customers
- 1.3.3 CX Business Impact
- 1.3.3.1 Stock Market Performance
- 1.3.3.2 Customer Loyalty
- 1.3.3.3 Competitive Advantage
- 1.3.3.4 Brand Equity
- 1.3.3.5 Operating Costs
- 1.3.3.6 Reputational Risk
- 1.3 CX Ecosystem
- 1.4 Be the "Best in Any Class"
- Chapter 2: Customer Experience (CX) Lifecycle
- 2.1. Definition
- 2.2. Customer Experience (CX) Lifecycle
- 2.2.1 Need/Want
- 2.2.2 Solution Exploration
- 2.2.2.1 B2B Vs B2C Decision-Making Process
- 2.2.2.2 Emotion
- 2.2.2.3 Decision Simplicity
- 2.2.2.4 Customer Service
- 2.2.3 Solution Evaluation
- 2.2.4 Purchase Experience
- 2.2.4.1 Negotiation
- 2.2.4.2 Quoting, Contract Processing, and Ordering
- 2.2.4.3 Billing
- 2.2.5 Provisioning Experience
- 2.2.5.1 Delivery
- 2.2.5.2 Installation
- 2.2.5.3 Documentation
- 2.2.6 Use Experience
- 2.2.6.1 Utility
- 2.2.6.2 Usability
- 2.2.6.3 Reliability
- 2.2.6.4 Customer Training
- 2.2.7 Maintenance Experience
- 2.2.7.1 Types of Maintenance
- 2.2.7.2 Support Scenarios
- 2.2.8 Renew Experience
- 2.3 Benefits of CX Lifecycle
- Chapter 3: Quality Management System
- 3.1 Importance of QMS and Related Industry Standards
- 3.2 Business Necessity
- 3.3 International Standards Organization
- 3.3.1 Selection of Experts
- 3.4 Quality Management Principles
- 3.4.1 QMP 1: Customer Focus
- 3.4.2 QMP 2: Leadership
- 3.4.3 QMP 3: Engagement of People
- 3.4.4 QMP 4: Process Approach
- 3.4.5 QMP 5: Improvement
- 3.4.6 QMP 6: Evidence-Based Decision Making
- 3.4.7 QMP 7: Relationship Management
- 3.5 Overview of QMS Standards
- 3.5.1 ISO 9000
- 3.5.2 ISO 9001
- 3.5.3 ISO 9004
- 3.6 Management Systems
- 3.6.1 Environment System
- 3.6.2 Quality Management System
- 3.6.3 Knowledge Management System
- 3.6.4 Human Resource Management
- 3.6.5 Document Management System
- 3.7 Integration of Management Systems Standards and QMS
- 3.8 Related Industry Standards
- Chapter 4: QMS and CX Interlock
- 4.1 Purpose of Intersection
- 4.2 Damage from Silo Mentality
- 4.3 Breaking the Silo Barrier
- 4.4 The Interconnections
- 4.5 Quality and CX
- 4.6 The Strategy to Use ISO 9001 QMS in Addressing CX
- 4.6.1 Need/Want
- 4.6.2 Solution Exploration/ Evaluation
- 4.6.3 Purchase Experience
- 4.6.4 Provisioning Experience
- 4.6.5 Use Experience & Maintenance Experience
- 4.6.6 Renew Experience
- 4.7 ISO 9001:2015 High-Level Summary of Requirements
- 4.7.1 Clause 4.0 Context of the Organization
- 4.7.2 Clause 5.0 Leadership
- 4.7.3 Clause 6.0 Planning
- 4.7.4 Clause 7.0 Support
- 4.7.5 Clause 8.0 Operations
- 4.7.6 Clause 9.0 Performance Evaluation
- 4.7.7 Clause 10.0 Improvement
- Chapter 5: Optimization of CX
- 5.1 Starting CX: Cross-Functional Barriers
- 5.1.1 Customer Experience Priority
- 5.1.2 Intended Outcome
- 5.1.3 Strategy
- 5.1.4 Execution Plan
- 5.1.5 Cross-Functional Team
- 5.1.6 Feedback Loop
- 5.1.6.1 Satisfaction Survey
- 5.1.6.2 Live interviews
- 5.1.6.3 Focus Groups
- 5.1.6.4 Customer Support Cases
- 5.1.6.5 Customer-Facing Employees
- 5.1.7 Future Trends
- 5.1.8 CX Key Performance Indicators
- 5.1.8.1 Main CX Metrics
- 5.2 Operating CX: Main Elements
- 5.2.1 Innovation
- 5.2.2 Role of Leaders
- 5.2.3 Support
- 5.2.4 Customer Knowledge
- 5.2.5 Knowledge Management
- 5.2.6 Change Management
- 5.2.6.1 Change Management Discipline
- 5.2.6.2 Implementing Change Management
- 5.2.6.3 Change Management Resistance
- 5.2.6.4 Change Management in an Operational Environment
- 5.2.7 People Empowerment
- 5.2.8 Risks
- 5.2.8.1 Implementing Risk Management
- 5.2.8.2 Risk Assessment
- 5.2.8.3 Risk Mitigation
- 5.2.8.4 Risk Management in an Operational Environment
- 5.2.8.5 Root Cause Analysis
- 5.3 Maintaining CX Sustainability
- Chapter 6: Transformation of Your Existing QMS into CX Centric Model
- 6.1 Establishment of a Governing Body
- 6.1.1 Case Study: Governance in Action
- 6.1.2 Benefits
- 6.1.3 Frameworks
- 6.1.4 Incident Management
- 6.1.5 Configuration Management
- 6.2 Areas of Focus
- 6.3 Formation of Cross-Functional Teams
- 6.3.1 Gap Analysis of Focus Areas
- 6.4 Bridging the Gaps into Existing QMS
- 6.4.1 Process Discipline
- 6.4.2 Training
- 6.4.3 Tools
- 6.4.4 Communications
- 6.5 On-Going Trend Monitoring
- 6.6 Improving Customer Experience through Intentional Design
- Appendix A
- Case #1 How to Meet or Exceed Customer Expectations for International Customers
- Case #2: How to Meet or Exceed Customer Expectations for Hardware Reliability
- Index
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