Surveys That Work
Description
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error-a key concept in survey methodology. If you are conducting a survey, this book is a must-have.
More details
Person
Caroline Jarrett is the forms specialist, advising organizations on how to make forms easier to fill in and how to improve websites and business processes that include forms. Her research on topics like 'How do people answer questions?' led her to explore the literature on survey methodology, the concept of Total Survey Error, and advising her clients on how to improve their surveys, as well as their forms. Caroline has an MA in Mathematics from Oxford University, an MBA and a Diploma in Statistics from the Open University, and is a Chartered Engineer. Caroline is co-author of Forms that Work: Designing Web Forms for Usability (Morgan Kaufmann/Elsevier) and of User Interface Design and Evaluation (The Open University/Elsevier). Caroline's website is Effortmark.co.uk. Find her on Twitter as @cjforms.
Content
- Cover
- Blank Page
- Title page
- Copyright
- Dedication
- How to Use This Book
- Frequently Asked Questions
- Contents
- Foreword
- Introduction
- What Is a Survey? And the Survey Octopus
- Spotlight A: Four Different Types of Surveys
- Chapter 1: Goals: Establish Your Goals for the Survey
- Spotlight B: The Net Promoter Score and Correlation
- Spotlight C: Satisfaction
- Chapter 2: Sample: Find People Who Will Answer
- Spotlight D: Statistical Significance
- Chapter 3: Questions: Write and Test the Questions
- Spotlight E: Privacy
- Spotlight F: Questions to Ask When You Choose a Survey Tool
- Spotlight G: Choose Your Mode: Web, Paper, or Something Else?
- Chapter 4: Questionnaire: Build and Test the Questionnaire
- Spotlight H: "On a Scale from 1 to 5" (Likert and Rating Scales)
- Chapter 5: Fieldwork: Get People to Respond
- Chapter 6: Responses: Turn Data into Answers
- Spotlight I: A Good Chart Is Easy to Read and Honest
- Chapter 7: Reports: Show the Results to Decision-Makers
- Chapter 8: The Least You Can Do
- Index
- References
- Acknowledgments
- About the Author
- Back Cover
