A Handbook of Qualitative Methodologies for Mass Communication Research
Published on 11. September 2002
288 pages
978-1-134-93824-7 (ISBN)
Description
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Reviews / Votes
'A concise text in an area with a literature that is often dense and arcane. Well written, good reading.' - Adrian Quinn, Teesside UniversityMore details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
0,67 MB
ISBN-13
978-1-134-93824-7 (9781134938247)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Nicholas W. Jankowski | Klaus Bruhn Jensen
A Handbook of Qualitative Methodologies for Mass Communication Research
Book
12/2015
1st Edition
Routledge
€335.00
Shipment within 10-20 days
Nicholas W. Jankowski | Klaus Bruhn Jensen
A Handbook of Qualitative Methodologies for Mass Communication Research
Book
12/1991
1st Edition
Routledge
€69.20
Shipment within 15-20 days
Persons
Nicholas W. Jankowski, Klaus Bruhn Jensen
Content
Contributors:
Fred Wester, Gaye Tuchman, Horace W. Newcomb, Teun A. van Dijk, Peter Larsen, Dave Morley, Roger Silverstone, Michael Schudson, Michael Green, Kurt Lang, Gladys Engel Lang
Fred Wester, Gaye Tuchman, Horace W. Newcomb, Teun A. van Dijk, Peter Larsen, Dave Morley, Roger Silverstone, Michael Schudson, Michael Green, Kurt Lang, Gladys Engel Lang
