AdWords For Dummies
Published on 28. November 2007
394 pages
978-0-470-22440-3 (ISBN)
Description
* AdWords lets every business-from eBay PowerSellers to Fortune500 companies-create targeted, cost-efficient advertising campaignson the Web, and accounts for the bulk of Google's $6 billion inannual revenues
* This all-new guide helps advertisers get a handle on AdWordscomplexities and nuances, adopt AdWords best practices, and turnclicks into ka-ching!
* Topics covered include conducting quick and cheap marketresearch, crafting a message that cuts through the clutter,choosing AdWords settings, bidding on keywords, setting a maximumdaily spend, improving the Web page that an ad points to, testingstrategies, tracking results, and using Web analytics tools
* Includes an exclusive offer from Google-AdWords creditsequivalent to the price of the book-plus a companion Web site withup-to-the-minute AdWords tips and tricks, narrated videowalkthroughs, and free trials of the author's software
More details
Other editions
Additional editions
Howie Jacobson
AdWords For Dummies
Book
09/2007
1st Edition
Wiley
€19.90
Article exhausted; check for reprint
Person
Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.
Content
Introduction.
Part I: Becoming a Google Advertiser.
Chapter 1: Profiting from the Pay-Per-Click Revolution.
Chapter 2: Setting Up Your Starter Edition Account.
Chapter 3: Setting Up Your Standard Edition Account.
Part II: Launching Your AdWords Campaign.
Chapter 4: Discovering Your Online Market.
Chapter 5: Choosing the Right Keywords.
Chapter 6: Writing Magnetic Ads.
Part III: Managing Your AdWords Campaigns.
Chapter 7: Deciding Where and When to Show Your Ads.
Chapter 8: Improving Your Campaigns through KeywordManagement.
Chapter 9: Getting It Done with AdWords Tools.
Part IV: Converting Clicks to Clink.
Chapter 10: Giving Your Customer a Soft Landing on Your WebSite.
Chapter 11: Following Up with Your Prospects .
Chapter 12: Building a "Climb the Ladder" WebSite.
Part V: Testing Your Strategies and Tracking YourResults.
Chapter 13: How You Can't Help Becoming an AdvertisingGenius.
Chapter 14: Slashing Your Costs with Conversion Tracking.
Chapter 15: Making More Sales with Google Analytics.
Part VI: The Part of Tens.
Chapter 16: The Ten Most Serious AdWords Beginner'sMistakes.
Chapter 17: Ten AdWords Case Studies.
Index.
