Modern Advertising Essentials You Always Wanted to Know
Master Advertising Strategy, Consumer Behavior, Brand Storytelling, AI Marketing, and Social Media Tactics, Digital Advertising
1st Edition
Published on 19. August 2025
298 pages
978-1-63651-486-4 (ISBN)
Description
The advertising playbook for brands that refuse to be ignored
Whether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.
This book offers:
- Guidance on optimizing your campaign's performance
- Real-world knowledge to create impactful advertising
- Insights into digital, social media, and influencer marketing tactics
- Understanding of strategic advertising models
More details
Persons
Maria Isa has a rare talent for understanding brands. As a deeply informed, results-driven marketing strategist for some of the world's most recognized companies, such as Unilever, Nestlé, Colgate-Palmolive, and Mondelez, she has contributed to campaigns that have impacted how millions interact with household names.
