Breakthrough Retailing
Description
Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing chronicles the founding, growth, stagnation, and rebirth of this great American success story. The first half describes how the magic of a Bleeding Orange culture made this story possible and revolutionized the way building material products are sold. The second half delves into ten principles of high-productivity retailing gleaned from this amazing success story.
"I can honestly say that Breakthrough Retailing is the best book on retail management I have ever read, and I have read many!"
-JOHN HERBERT - Executive Director, Global Home Improvement Network, Bonn, Germany
More details
Content
- Intro
- Title Page
- Copyright
- Dedication
- Contents
- Acknowledgments
- Foreword
- Preface
- Part I Building the Home Depot: A Winning Culture
- 1 The Home Depot: the Early Days
- 2 The Home Depot: the People, the Culture
- 3 Creating Believers
- 4 Pricing: Our Offensive Weapon
- 5 Becoming the Channel Captain
- 6 Buying Right
- Part II Foundation Cracks: Structure Fatigue
- 7 Crushing the Orange Culture
- 8 New CEO, New Game Plan
- PART III Reconstruction: Rebuilding Dominance
- 9 Reviving the Orange Culture
- 10 Home Depot Regains Its Dominance
- PART IV Blueprints For Success: Principles For Any Retail Operation
- 11 The Art of Merchandising
- 12 Creating Loyal Customers
- 13 Perception Is Reality
- 14 The Smart Pricing Indicator
- 15 Driving Down Costs
- 16 Item/Price versus Brand/Image
- 17 Work Good [sic] versus Look Good
- 18 Embracing Digital Solutions
- 19 Completing the Solution Portal
- 20 People Matter
- 21 Company Culture
- Epilogue
- Jim's Retail Details
- Inglis's 10 Core Principles of Retail
- Further Resources
- About the Author
- Back Cover
