Jewels in the Crown
How Tata of India transformed Britain's Jaguar and Land Rover
Published on 13. June 2013
300 pages
978-1-908739-83-4 (ISBN)
Description
Jewels in the Crown provides an analysis of Tata’s acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands.
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06/2013
Elliott & Thompson Limited
€31.00
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Content
- Intro
- Title
- Copyright
- Contents
- Introduction
- Author's note
- 1 'A car company of consequence'
- 2 Jaguar's faded glory
- 3 Land Rover - cars for all reasons
- 4 India's powerhouse
- 5 Ambitions unfulfilled
- 6 Premium brands for sale
- 7 Tata's inheritance
- 8 Business as usual
- 9 Downturn
- 10 The boys from BMW
- 11 Reorganisation, new spirit
- 12 One company, two brands
- 13 Enter the Evoque
- 14 Range Rover lightens up
- 15 New ways for Jaguar
- 16 The F-Type saga
- 17 Record profits
- 18 JLR's place in the world
- 19 Future unlimited
- 20 Why Tata succeeded
- Plate Section
- Appendix
- Key players
- Jaguar Land Rover financial performance
- Jaguar Land Rover sales 2007-2012
- Marque sales year-by-year
- Premium brand league
- Acknowledgements
- Picture credits
- About the author
- Index
