Statistical Modeling for Management
1st Edition
Published on 12. February 2008
256 pages
978-1-84920-248-0 (ISBN)
Description
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.
The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.
Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.
A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.
The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.
Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.
A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.
All prices
More details
Edition
First Edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
ISBN-13
978-1-84920-248-0 (9781849202480)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Graeme D. Hutcheson | Luiz A. M. Moutinho
Statistical Modeling for Management
Book
02/2008
1st Edition
SAGE Publications Inc
€233.90
Shipment within 15-20 days
Graeme D. Hutcheson | Luiz A. M. Moutinho
Statistical Modeling for Management
Book
02/2008
1st Edition
SAGE Publications Inc
€120.60
Shipment within 15-20 days
Persons
Dr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models. Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Content
Measurement Scales
Modeling Continuous Data
Modeling Dichotomous Data
Modeling Ordered Data
Modeling Unordered Data
Neural Networks
Approximate Algorithms for Management Problems
Other Statistical, Mathematical and Co-pattern Modeling Techniques
Modeling Continuous Data
Modeling Dichotomous Data
Modeling Ordered Data
Modeling Unordered Data
Neural Networks
Approximate Algorithms for Management Problems
Other Statistical, Mathematical and Co-pattern Modeling Techniques
