Mathematical Models of Attitude Change

¿Preface 1. Introduction Some Important Definitions Background and ContextI. The Passive Communication Context 2. Reinforcement Theory Basic Reinforcement Model Theoretical and Technical Alternatives Source Credibility Reinforcement Theory: Source Change Attitude Change and Source Change 3. Information Processing Theory Introduction The Basic Information Processing Model Information Processing Model: An Alternative Derivation Multiple Messages Compound Messages Nonlinear Discrepancy Curves Theoretical and Technical Variations Source Change: Interpersonal Context Source Change in a Political Context Source Change: Other Contexts 4. Social Judgment Theory Latitudes of Acceptance and Rejection Basic Social Judgment Model Theoretical and Technical Variations Social Judgment Theory: Source Change Source Change and Attitude Change 5. Affective Consistency: Balance and Congruity Theory Balance Theory as Newcomb Derived It Congruity Theory and Two Stage S-R Theory 6. Classical Congruity Theory Introduction Preview The Original Congruity Model: One-Step Equilibrium Correction for Incredulity Source-Object Asymmetry The Negative Message Message Strength and the Neutral Message Congruity without Polarity 7. Dissonance Theory Introduction The Intuitive Model A First Conservation Model A Second Conservation Model Janis's Theory of Fear Appeals 8. Summary of Attitude and Source Change Theories Summary of Attitude Change Theories Summary of Source Change Theories 9. Cognitive Consistency Theory Introduction Logical Consistency Theory and Subjective Probability Causation and Subjective Probability The Relevance of the Irrelevant and Vice Versa Attitude as a Special Kind of Belief Problems in the Wyer-Goldberg Prediction of Change Models of Belief Change Cognitive Inconsistency Indirect Effects: A One-Step Model Preservation of Consistency by the One-Step Model Cognitive Consistency as a Predicted End State Consistency Producing Probe Messages Transfer Discrepancy Awareness of Belief Change ConclusionII. Attitude Change Studies 10. Attitude and Source Change in a Simulated Social Network Method Results: Change in Attitude toward the Object Results for Source Change Observations 11. Change in Political Party and Issue Attitudes Introduction Congruity Theory Information Processing Theory Reinforcement Theory Quantitative Differentiation Between Information Processing and Reinforcement Theories The British Panel Data Observations 12. Belief Change and Accumulated Information Introduction Polarity Accumulated Information Hybrid Model Empirical Study Results Observations Conclusion 13. Cognitive Inconsistency and Change in Purchase Intention Introduction Purchase Intention Advertising and Change in Purchase Intention The First Study The Second Study ObservationsIII. Relations Between Attitudes 14.