Advanced Typography
From Knowledge to Mastery
1st Edition
Published on 23. July 2020
256 pages
978-1-350-05593-3 (ISBN)
Description
Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level.
Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today.
From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today.
From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
More details
Edition
1. Auflage
Language
English
Place of publication
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
ISBN-13
978-1-350-05593-3 (9781350055933)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
08/2020
Bloomsbury Visual Arts
€57.13
Shipment within 15-20 days
Person
Richard Hunt has practiced typography for over 35 years, first supplying type to designers, and then with the advent of the desktop computer, acted as a consultant to many design firms and other institutions across North America, including Bruce Mau Design, Zone Books, Rizzoli, KPMB Architects, Rhode Island School of Design and the Getty Research Institute. He teaches at OCAD University, Canada (formerly the Ontario College of Art and Design) where he lectures on the history of typography and teaches studio typography classes and typeface design.
Content
1. Introduction
2. The changing technology and practice of type
3. Typography - art or craft?
4. Biological and psychological dimensions of type
5. Systems of organization
6. Typography as visual/type as information
7. Type as technology
8. Type on screen (design practice)
9. Type as culture and symbol
10. Typefaces
11. Customizing/creating type forms
2. The changing technology and practice of type
3. Typography - art or craft?
4. Biological and psychological dimensions of type
5. Systems of organization
6. Typography as visual/type as information
7. Type as technology
8. Type on screen (design practice)
9. Type as culture and symbol
10. Typefaces
11. Customizing/creating type forms
