Business Agility
Sustainable Prosperity in a Relentlessly Competitive World
Published on 5. March 2009
208 pages
978-0-470-45506-7 (ISBN)
Description
The relentless pursuit of industrial efficiency no longer yieldsthe profits it once did because it requires a level of businesspredictability that no longer exists. Instead, the Internet andglobal video and telecom systems provide a massive and continuousflow of data that causes the whole world to behave like a giantstock market, with all the volatility and uncertainty that goesalong with such markets. Responsiveness now trumpsefficiency.
By being responsive to the evolving needs and desires ofspecific groups of customers, companies can wrap their products andservices in a tailored blanket of value-added services toconsistently earn an additional four percent or more gross marginthan they would otherwise earn for the product or service alone.This customer and market specialization is the most promising andthe most sustainable source of profits in our fluid, real-timeeconomy.
Part of the Microsoft Executive LeadershipSeries, Business Agility discusses the threefundamental process loops that drive an agile enterprise and howthey work together to deliver the responsiveness that generatesprofits in a high-change economy. Providing strategies forinnovative and pragmatic use of people, process, and technology todrive operations in an agile enterprise, this book reveals theprinciples of the agile enterprise, backed by real-world casestudies from the author's own experience.
Michael Hugos is a speaker, writer, and practitioner in IT andbusiness agility, and agile system development methods. He writes acolumn for Computerworld and a blog titled "Doing Businessin Real Time" for CIO magazine.
Reviews / Votes
"In this guide for executives, Hugos, a business agility and agile IT system practitioner and speaker, explains why responsiveness to consumer needs is now more important to successful organizations than industrial efficiency in today's global marketplace." (Book News, May 2009)More details
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Person
Michael H. Hugos is a thinker, speaker, and practitioner of business agility and agile IT system development methods. He spent six years as chief information officer (CIO) for Network Services Co., a multibillion-dollar national distribution cooperative where he developed a suite of supply chain and e-business systems that transformed the company's business model from old-line distributor to value-added provider of products and supply chain services. He is a two-time winner of the CIO 100 Award, and a recipient of the InformationWeek 500 Award and the Premier 100 Award for career achievement. He is also author of Building the Real-Time Enterprise and Essentials of Supply Chain Management, Second Edition, both published by Wiley.
Content
1. Responsiveness Trumps Efficiency.
The World Behaves Like A Stock Market.
Efficiency Is Only Half of the Equation.
Traditional Business Models Are Coming Up Short.
Efficiency Without Responsiveness Will Kill Your Company.
Customer Relationships Are the Most Valuable Asset.
The Value-Added Paper Cup.
A Most Amazing Innovation.
Using Information Technology to Make Money.
All Products and Services Have Two Components.
Notes.
2. Generating Alpha.
Valued-Added Services and Entrepreneurial Employees GenerateAlpha.
Escape from the Trap of Commoditized Jobs.
Welcome to the First World - Now Your Labor Rates Are TooHigh.
New Opportunities to Create Value.
Responsiveness Enables A Higher Standard of Living.
Fix the Opportunity Gap.
Profit Potential of the Self-Adjusting Feedback Loop.
Toward a Responsive Business Operating Strategy.
Use People and Computers Each for Their Strengths.
Notes.
3. Principles of the Responsive Organization.
More Coordination, Less Control.
End of Control As We Know It - The Dyanmics ofSwarming.
Leadership for the Responsive Organization.
Dynamics of the Responsive Organization.
Structure of the Resposive Organization.
Notes.
4. Speed, Simplicity, and Boldness.
Five Themes from The Art of War.
Insights from People Who Have Been There.
Observe - Orient - Decide - Act.
Maneuver Warfare.
Modern Warfighting.
Notes.
5. Strategically Focused, Tactically Responsive.
Awareness Drives Effective Strategy (Loop 1).
Balancing Means Continuous Improvement (Loop 2).
Agility Means Move It or Lose (Loop 3).
Reinforcing Feedback for Creating Something New.
Pulling It All Together.
A Formula to Measure Business Responsiveness.
Thoughts on a Formula for Business Responsiveness.
Serious Games.
Notes.
6. Thriving in a Competitive, Fast-Paced World.
Leadership in the Old World and the New.
Agility and Innovation Are Related to Leadership Practices.
Three Applications with Great Potential.
Principles of Combined Arms Applied to Business.
A Supply Chain Game.
Agile Systems for Responsive Operations.
IT Agility Enables Business Innovation.
Notes.
7. Ya Gotta Wanna.
We Are Capable of Great Things.
Executive Behavior Defines the Workplace.
Thoughts on the Practice of Agility.
Agile Is Not Easy.
The 30-Day Blitz, IT Agility in Action.
Agility Means Simple Things Done Well, Not Complex Things DoneFast.
Agility Has a Tempo that Ebbs and Flows.
Notes.
8. The Essence of Innovation.
How to Get Inspired.
The Challenge of Making Something New.
Art, Sports, and Business All Blend Together.
Innovation is a Constant Mixing of Ideas.
Picture of a Responsive Company.
Five Key Characteristics of the Responsive Organization.
Sustainable Prosperity.
Appendix A. Executive Checklist For Monitoring DevelopmentProjects.
1. Goodness of System Design.
2. Progress Made Developing the System.
3. Competence and Confidence of People on the Project.
Notes.
Appendix B. Seven Strategic Guidelines For DesigningSystems.
Note.
