Successful Key Account Management
Published on 2. September 2020
200 pages
978-1-83859-656-9 (ISBN)
Description
Successful Key Account Management is the culmination of David Hughes' nearly forty years of experience in a B2B (business to business) sales environment, with the last thirty years spent in a variety of key account management roles looking after strategic customers based in the UK and Europe.
The ability to sell effectively is fundamental to the success of any business, and the role of account managers is to develop robust, long-term relationships between customers and their preferred suppliers. This book will benefit new account managers still developing their skills as well as more experienced colleagues looking to ensure that their abilities are well rounded and up-to-date. It gives numerous examples and easy to follow advice that can then be adapted to the readers' individual circumstances.
The ability to sell effectively is fundamental to the success of any business, and the role of account managers is to develop robust, long-term relationships between customers and their preferred suppliers. This book will benefit new account managers still developing their skills as well as more experienced colleagues looking to ensure that their abilities are well rounded and up-to-date. It gives numerous examples and easy to follow advice that can then be adapted to the readers' individual circumstances.
More details
Language
English
Place of publication
Leicester
United Kingdom
Publishing group
Troubador Publishing
File size
0,80 MB
ISBN-13
978-1-83859-656-9 (9781838596569)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
David Hughes is a former Senior Key Account Manager with nearly forty years of experience in B2B sales in an industrial sector (chemicals and plastics). Now retired, he lives in Cheshire.
