Marketing concept using the example of Nutella
1st Edition
Published on 14. April 2022
29 pages
978-3-346-62815-2 (ISBN)
Description
Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, Wirtschaftsakademie Schleswig-Holstein, language: English, abstract: The content of this term paper is a marketing concept for Nutella - the nut nougat cream from Ferrero. It contains all the components of a complete marketing concept. The authors wanted to find out whether there is still room for improvement in the marketing of such a successful product as Nutella.
