
Leadership on the example of Barack Obama
Markus Huber(Author)
GRIN Verlag
1st Edition
Published on 23. September 2013
12 pages
978-3-656-50278-4 (ISBN)
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Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, Institut für Management GmbH (Institut für Management), language: English, abstract: The aim of this article is to analyse the management style of the president of the
United States Barack Obama and how Barack Obama activated and motivated
thousands of volunteers. The analyse is founded on different books about Obama.
Furthermore, the person Barack Obama and his management style will be compared
with a brand. The election of Barack Obama as the 44th President of the United
States is not only the story of an unprecedented rise but also a perfect lesson in the
development and success of a strong brand.
Whether someone is a personal fan of Barack Obama or not, one thing is clear - the
new CEO of the United States of America has changed the rules of marketing and
leadership radically. For many experts the rise of the brand Obama has become the
essence of perfect brand management, regardless of their nationality or political
persuasion. The magazine "Advertising Age" allocated Barack Obama with this title.
The writer based his explanations on primary sources that are complemented by
secondary literature. The analyse is based on magazines and books about Obama's
strategy and his leadership style. Moreover, important field reports provide
comprehensive information about Obama.
More details
Edition
1. Auflage
Language
English
Place of publication
München
Germany
File size
0,44 MB
ISBN-13
978-3-656-50278-4 (9783656502784)
Schweitzer Classification
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