Transcultural Media Fandom in the Asia Pacific
Will be published approx. on 23. July 2026
258 pages
978-1-350-53456-8 (ISBN)
Description
From Chinese K-Pop fans on social media, to professional cosplayers in Australia and video game communities that stretch from Hong Kong to Singapore, this book explores the varied world of fan cultures across the Asia Pacific. With case studies and chapters written by scholars from across the region, TRANSCULTURAL MEDIA FANDOM IN THE ASIA PACIFIC reimagines the scholarly field of fandom studies that has often been dominated by Western media properties and fan subcultures. In this way, the book explores the diverse ways in which commercial global media properties interact with transcultural fan communities in the specific and rapidly changing contexts of Asian society and beyond.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
File size
10,35 MB
ISBN-13
978-1-350-53456-8 (9781350534568)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Tingting Hu | Fang Wu
Transcultural Media Fandom in the Asia Pacific
Book
approx. 08/2026
Bloomsbury Academic
€121.50
Not yet published
Persons
Tingting Hu is Associate Professor in the Department of Media and Communication at Xi'an Jiaotong-Liverpool University, China.
Fang Wu is Associate Professor at the School of Media and Communication in Shanghai Jiao Tong University, China.
Fang Wu is Associate Professor at the School of Media and Communication in Shanghai Jiao Tong University, China.
Content
List of Figures
List of Tables
List of Contributors
Acknowledgment
Introduction: Theorizing Transcultural Media Fandom in the Asia-Pacific Tingting Hu and Fang Wu
Understanding Media Fandom in Fan Studies
Looking at Asia-Pacific Fandom from a Transcultural Perspective
Organization of the Book
References
Part I Technology, Industry and Economy
1 "It's About Showing Our Love and Support for Our Boys": K-pop Fan- Made Cafés as Transcultural "Labors of Love" Samantha James
Introduction
Theoretical Background
Methodology
Affective Motivations for Fan Planning and Participation in K-pop Fan Cafés
Discussion: Fan Labor Is Co-Opted in the Transcultural K-pop Café Economy
Future Directions and Conclusion
References
2 The Social Media Content Cocreation for a Transcultural Celebrity: The Case of the Chinese K-pop Idol Jackson Wang Meicheng Sun
Introduction
Literature Review
Methods
Findings
Conclusion
References
Swept from the Competition: Collective Memory in a Transcultural Fandom's Discursive Responses to the G2-Blacklist Esports Partnership Manuel R. Enverga III
Introduction
Underpinnings in Academic Literature
Methodological Approach
Findings
Discussion
Conclusion and Recommendations for Further Research
References
4 Hong Kong's Transcultural Video Game Fandom: Examining the Heritage Preservation of Video Games and Mediated Fan Activities Cho Kiu (Joseph) LI, Christine Hiu Ying CHOY* and Kin Long TONG
Introduction
Academic Institutions in the Process of Transcultural Preservation of Video Games 68
Collaboration with RETRO.HK, a Fan-Initiated Association for Promoting Retro Video Game Fandom
Exhibition: Mediated Video Game Fandom
Education
Research
Conclusion
Notes
References
5 The Trading Between Fans: Unraveling the Secondary Fan Market of Idol Photocards in Mainland China Xinuo Chen and Ziqing Ye
Introduction
Literature Review
Methodology
Discussions
Conclusion
References
6 Fandom, Nationalism, and Gender Practice: A Critical Discourse Analysis of the "Azhong-Brother" Posts on Chinese Social Media from 2019 to 2023 Yujie Dong
Introduction
Critical Discourse Analysis and Social Practices
Research Method
Analytical Discussions
Conclusion
References
Part II Identities, Activities and Practices
7 Building Your International Boy Groups: Nationalism and Cosmopolitanism in Transcultural Fandom Eva Liu
Introduction
Popular Nationalism and Transcultural Fandom
Democratic Entertainment in South Korea and China
Methodology
Nationalist Imagination of Rising Economic and Cultural Power
Promoting National Culture on International Stages
Redefining K-pop as Professionalism
Symbolic Cosmopolitanism in International Idol Schools
"In Love with My Foreign Bro": Cross-Border Queerbaiting Narratives
Concluding Remarks
Notes
References
8 Transcending Borders: The Digital Queer Spaces of Transcultural Fandom in Boys Love Narratives Tingting Hu, Qiyuan Hu, and Chenchen Zou
Introduction: BL Stories in China and Beyond
Literature Review: BL Culture in Asia and Beyond
"Asia as Method" Approach from a Transcultural Perspective
Research Design
Community-Based Transmedia Practice
Fan Diaspora and Transcultural Dynamics
Questionable Queer Normativity and "Progressive" Promises
Conclusion
Notes
References
9 To Be a Fan Is to Be an Antifan: A Frame Analysis of the Seemingly Paradoxical Transcultural Media Fan Practices on Xianqing Jing Bai
Introduction
The Pink Xianqing
Fandom and Nationalism, Fan and Antifan through the Lens of Transcultural Approach 160
Method
Frames Behind
Conclusion
References
10 Vernacular Turns in Transcultural Contexts: The Role of Taiwanese Manga Fans in Political Narratives Erika Ningxin Wang
Introduction
Vernacular Turns
Methodology
The "Piracy Era" of Taiwanese Manga
Transcultural BL Became Localized in Taiwan
Transcultural BL with Vernacular Political Narratives
Vernacular Turns of Political Narrative in Transcultural BL
Conclusion
Notes
References
11 "The Negative Experiences of Australian Professional Women Cosplayers" Chris McCutcheon, Mitchell McEwan, Melissa Nile, and Michael Hitchens
Background and Literature
Reflexivity Statement
Method
Findings
Limitations and Further Study
Conclusion
Notes
References
12 AFL Media Fandom Practices: A Case Study of the Blue Abroad YouTube Channel Alessandra Maia, Camila Mozzini-Alister, Ajit Mozzini-Alister, and Maria Clara Monteiro
Introduction
Passion and National Identity as a Phenomenon of Fan Culture in the Digital Environment 216
Australian Football League: From Its History to Its Rules Method for Analyzing AFL's Fandom Practices:
Digital Ethnography
Media Analysis
Final Considerations
Notes
References
Index
List of Tables
List of Contributors
Acknowledgment
Introduction: Theorizing Transcultural Media Fandom in the Asia-Pacific Tingting Hu and Fang Wu
Understanding Media Fandom in Fan Studies
Looking at Asia-Pacific Fandom from a Transcultural Perspective
Organization of the Book
References
Part I Technology, Industry and Economy
1 "It's About Showing Our Love and Support for Our Boys": K-pop Fan- Made Cafés as Transcultural "Labors of Love" Samantha James
Introduction
Theoretical Background
Methodology
Affective Motivations for Fan Planning and Participation in K-pop Fan Cafés
Discussion: Fan Labor Is Co-Opted in the Transcultural K-pop Café Economy
Future Directions and Conclusion
References
2 The Social Media Content Cocreation for a Transcultural Celebrity: The Case of the Chinese K-pop Idol Jackson Wang Meicheng Sun
Introduction
Literature Review
Methods
Findings
Conclusion
References
Swept from the Competition: Collective Memory in a Transcultural Fandom's Discursive Responses to the G2-Blacklist Esports Partnership Manuel R. Enverga III
Introduction
Underpinnings in Academic Literature
Methodological Approach
Findings
Discussion
Conclusion and Recommendations for Further Research
References
4 Hong Kong's Transcultural Video Game Fandom: Examining the Heritage Preservation of Video Games and Mediated Fan Activities Cho Kiu (Joseph) LI, Christine Hiu Ying CHOY* and Kin Long TONG
Introduction
Academic Institutions in the Process of Transcultural Preservation of Video Games 68
Collaboration with RETRO.HK, a Fan-Initiated Association for Promoting Retro Video Game Fandom
Exhibition: Mediated Video Game Fandom
Education
Research
Conclusion
Notes
References
5 The Trading Between Fans: Unraveling the Secondary Fan Market of Idol Photocards in Mainland China Xinuo Chen and Ziqing Ye
Introduction
Literature Review
Methodology
Discussions
Conclusion
References
6 Fandom, Nationalism, and Gender Practice: A Critical Discourse Analysis of the "Azhong-Brother" Posts on Chinese Social Media from 2019 to 2023 Yujie Dong
Introduction
Critical Discourse Analysis and Social Practices
Research Method
Analytical Discussions
Conclusion
References
Part II Identities, Activities and Practices
7 Building Your International Boy Groups: Nationalism and Cosmopolitanism in Transcultural Fandom Eva Liu
Introduction
Popular Nationalism and Transcultural Fandom
Democratic Entertainment in South Korea and China
Methodology
Nationalist Imagination of Rising Economic and Cultural Power
Promoting National Culture on International Stages
Redefining K-pop as Professionalism
Symbolic Cosmopolitanism in International Idol Schools
"In Love with My Foreign Bro": Cross-Border Queerbaiting Narratives
Concluding Remarks
Notes
References
8 Transcending Borders: The Digital Queer Spaces of Transcultural Fandom in Boys Love Narratives Tingting Hu, Qiyuan Hu, and Chenchen Zou
Introduction: BL Stories in China and Beyond
Literature Review: BL Culture in Asia and Beyond
"Asia as Method" Approach from a Transcultural Perspective
Research Design
Community-Based Transmedia Practice
Fan Diaspora and Transcultural Dynamics
Questionable Queer Normativity and "Progressive" Promises
Conclusion
Notes
References
9 To Be a Fan Is to Be an Antifan: A Frame Analysis of the Seemingly Paradoxical Transcultural Media Fan Practices on Xianqing Jing Bai
Introduction
The Pink Xianqing
Fandom and Nationalism, Fan and Antifan through the Lens of Transcultural Approach 160
Method
Frames Behind
Conclusion
References
10 Vernacular Turns in Transcultural Contexts: The Role of Taiwanese Manga Fans in Political Narratives Erika Ningxin Wang
Introduction
Vernacular Turns
Methodology
The "Piracy Era" of Taiwanese Manga
Transcultural BL Became Localized in Taiwan
Transcultural BL with Vernacular Political Narratives
Vernacular Turns of Political Narrative in Transcultural BL
Conclusion
Notes
References
11 "The Negative Experiences of Australian Professional Women Cosplayers" Chris McCutcheon, Mitchell McEwan, Melissa Nile, and Michael Hitchens
Background and Literature
Reflexivity Statement
Method
Findings
Limitations and Further Study
Conclusion
Notes
References
12 AFL Media Fandom Practices: A Case Study of the Blue Abroad YouTube Channel Alessandra Maia, Camila Mozzini-Alister, Ajit Mozzini-Alister, and Maria Clara Monteiro
Introduction
Passion and National Identity as a Phenomenon of Fan Culture in the Digital Environment 216
Australian Football League: From Its History to Its Rules Method for Analyzing AFL's Fandom Practices:
Digital Ethnography
Media Analysis
Final Considerations
Notes
References
Index
