
Surviving a Startup
Description
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Survive. That's what the owners of startups and small businesses must do-or perhaps starve. Singlehandedly (often) and courageously (always), they embrace immense personal and financial risk to start new ventures. As they attempt to transform a dream into a reality, the stakes are extremely high for them and their employees.
After publishing his first survival book (Surviving Babies and Toddlers), author Joel Houston presents an in-the-trenches, practical, and humorous memoir designed to help business startup owners like him. Avoiding the standard books on business theory, he focuses on the core business survival tactics that he learned as a successful owner of a startup warehouse.
In this witty, gritty book, readers will learn about:
· Embracing risk with wisdom
· Cultivating authentic customer relations
· Developing a positive business culture
· Supporting all-important operations
· Simple approaches to marketing
· Sustaining a healthy work-life balance
· And . . . the "cogs" in the global supply chain that enable the world to survive (literally)
Surviving a Startup is primarily written to the millions of overlooked small business owners who run unglamorous but essential companies. Joel has a heart for the people who operate trucking and construction firms, restaurants, bookstores, warehouses (like Joel's), small markets, and for many other hardworking entrepreneurs who keep the global economy running.
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More details
Person
Content
Foreword
Prologue: A Cautionary Tale
1. Taking the Leap
2. Leadership
3. Customer Relations
4. Your Products and Services Define You
5. Communication
6. Employees and Company Culture
7. Competitor Relationships
8. Vendor Relationships
9. Operations
10. Security
11. Accounts Receivable
12. Accounts Payable
13. Government Relations
14. Marketing
15. IT
16. Work-Life Balance
17. Better to Be Lucky
18. Closure
System requirements
File format: ePUB
Copy protection: Adobe-DRM (Digital Rights Management)
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The file format ePub works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
This eBook uses Adobe-DRM, a „hard” copy protection. If the necessary requirements are not met, unfortunately you will not be able to open the eBook. You will therefore need to prepare your reading hardware before downloading.
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For more information, see our ebook Help page.
File format: ePUB
Copy protection: Watermark-DRM (Digital Rights Management)
System requirements:
- Computer (Windows; MacOS X; Linux): Use a reading software that can process the file format ePUB: e.g., Adobe Digital Editions or FBReader – both free (see eBook Help).
- Tablet/Smartphone (Android; iOS): Before downloading, install the free app Adobe Digital Editions (see eBook Help).
- E-reader: Bookeen, Kobo, Pocketbook, Sony, Tolino and many more (not Kindle).
The file format ePUB works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
This eBook uses Watermark-DRM, a „soft” copy protection. This means that there are no technical restrictions to prevent illegal distribution. However, there is a personalised watermark embedded in the eBook that can be used to identify the purchaser of the eBook in the event of misuse and to provide evidence for legal purposes.
For more information, see our eBook Help page.