Go Mobile
Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Published on 19. December 2011
256 pages
978-1-118-22640-7 (ISBN)
Description
Set-up, run, and measure successful mobile media marketingcampaigns
Go Mobile is packed with tools, tips, and techniques thatwill help readers set-up, launch, run, and measure mobile mediacampaigns. This book will help readers understand the differentmobile media platforms, learn how to us SMS for business,incorporate 2D and QR Codes into their campaigns, develop mobilewebsites and mobile apps, see case studies, and much more.
Go Mobile offers practical, step-by-step guidance forimplementing a mobile marketing campaign. Readers will learn howto:
* Use location-based marketing to get new customers and keepexisting ones
* Integrate social media with your mobile media campaign
* Use mobile E-commerce to improve brand loyalty
* Measure the ROI of a mobile media campaign
* Develop mobile media business models you can use to growrevenues
With these effective, efficient, and integrated mobile marketingcampaigns, business owners and marketers will garner enviableresponse rates and watch their revenue grow more rapidly than everbefore.
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Jeanne Hopkins | Jamie Turner
Go Mobile
Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Book
02/2012
Wiley
Unfortunately, price unknown
Article exhausted; check different version
Persons
Jeanne Hopkins is the Vice President of Marketing atHubSpot, generating over 45,000 new leads each month and leadingthe company in new mobile initiatives. She helped push HubSpot tobecome mobile-enabled and writes blog posts for HubSpot's mobileblog, which 11.3 percent of readers now access through theirsmartphones.
Jamie Turner is an author, speaker, and the founder ofBKV's 60 Second Marketer, an online magazine that provides tools,tips, and tutorials for marketers around the globe. He is also aregular guest on CNN and HLN on the topic of digital media.
Content
Foreword DAVID MEERMAN SCOTT xi
Acknowledgments xiv
Introduction xvi
Is Mobile Marketing Right for You? xvii
How We've Organized This Book xix
PART I THE MOBILE MARKETING LANDSCAPE 1
Chapter 1 How to Jump-Start Your Mobile Marketing Campaign 3
Chapter 2 How the Fortune 500 Use Mobile Marketing 13
Chapter 3 How Consumers Engage with Mobile 25
Chapter 4 Let's Talk: Terms and Concepts You Should Be FamiliarWith 35
Chapter 5 Nine Ways Businesses Are Using Mobile Marketing 43
Chapter 6 Classic Mobile Marketing Mistakes You Can Avoid 55
PART II SETTING YOURSELF UP FOR SUCCESS 63
Chapter 7 Laying the Foundation for Successful Mobile MarketingCampaign 65
Chapter 8 Getting More Familiar with the Mobile MarketingLandscape 75
Chapter 9 Thinking Strategically about Your Mobile MarketingCampaign 87
PART III TAKING A DEEPER DIVE INTO MOBILE MARKETING TOOLSPOOL 99
Chapter 10 How to Set Up a Mobile Website 101
Chapter 11 Using SMS and MMS to Drive Customers to Your Business111
Chapter 12 How to Use Mobile Display Ads to Grow Your Sales andRevenue 121
Chapter 13 How to Use Mobile Paid Search to Drive Customers toYour Business 133
Chapter 14 Location-Based Marketing: LBS, NFC, Bluetooth, andLBA--Oh My! 147
Chapter 15 Mobile Apps: A Great Way to Keep Them Coming Back forMore 157
Chapter 16 How to Use 2D Codes to Connect with Customers 169
Chapter 17 Tablet Computers: Taking the World by Storm 179
PART IV EXPANDING YOUR HORIZONS 185
Chapter 18 Using Mobile E-Commerce to Drive Revenue 187
Chapter 19 Mobile Marketing for B2B Companies 197
Chapter 20 How to Measure the ROI of Your Mobile MarketingCampaign 205
Chapter 21 The 17 Rs of Mobile Marketing and a Step-by-StepChecklist 217
A Few Final Thoughts 226
Index 228
